Denny |
December 31, 2012
Supercell finds success with tablets
Tablet gaming has been growing in popularity over the past several years. Tablet devices have managed to capture the interest and support of consumers all over the world, many of whom are highly interested in mobile gaming. Game developers are taking notice of this growing interest in mobile gaming, especially on the tablet front, and have been focusing more on developing games for tablet devices specifically. Supercell, a Finnish game developer, has taken the approach of developing games for tablet platforms before any other platform.
Developer generates $1 million in revenue daily
Supercell is a small development company comprised of roughly 70 people. Though the development studio is quite small, it has managed to etch out a great deal of success. Supercell is currently generating approximately $1 million in revenue on a daily basis, which is coming from two games: Hay Day and Clash of Clans, which are both available only for the iOS. This means that the developer has gained a significant amount of momentum since October of this year, when The New York Times reported that it was only making $500,000 daily from the same games.
Supercell overcomes Electronic Arts
Supercell has surpassed Electronic Arts in the realm of revenue generated through the iOS platform each month. This is a major milestone for any development company since Electronic Arts has long been one of the dominating forces in the game industry. Electronic Arts accounts for more than 960 mobile gaming applications that are available through the Apple App Store, all of which have been beaten by the 2 mobile games that come from Supercell.
Supercell may soon become the next super power in gaming
Supercell has established a strong presence in the mobile gaming space. Backed by strong support from tablet gamers, the developer is expected to continue gaining momentum into the future. If the developer can mimic the success of its first two games, it may soon become one of the next major development studios in the game industry.
Mobile games account for majority of revenue in apps market
Mobile technology has become an important aspect of the lives of consumers throughout the world. The advent of mobile technology paved the way for applications, pieces of software that provide consumers with a wide variety of services. The mobile applications business has become very lucrative, especially for the developers of mobile games. A new report for Canalys, a market insight and analysis firm, shows that mobile games are a major player in the applications space, and that game developers account for the majority of revenue generated therein.
Report shows that games are far more popular than other applications
According to the report, mobile games are among the most popular applications for Android and iOS mobile platforms. These games occupy a variety of genres and some have become the most favored forms of entertainment for some consumers. According to Canalys, some 25 mobile games developers accounted for more than half of the revenue generated through the applications market in the U.S. during the first 20 days of November. These developers accounted for more than $60 million in downloads and in-app purchases over this period of time.
Games offer versatile experiences
Mobile games are dominating the applications space. This may be due to the simplicity of mobile games and the lengths developers go to in order to ensure constant engagement with consumers. Other applications, such as GPS navigation apps, are not as popular because they are not exceedingly entertaining and serve one function. Mobile games, however, provide consumers with a source of entertainment that can be easily attained and customized to suit their interests.
Developers face major challenges despite success
Though mobile games have come to play a domineering role in the applications market, developers are still faced with significant challenges. The success of mobile gaming has attracted a veritable tide of new development studios, which are over-saturating the market and making it difficult for consumers to find games they are interested in and those that offer a quality experience. Marketability is also a serious challenge, as developers of mobile games do not typically operate with a strong marketing budget that can reach millions of consumers.
