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Mobile commerce is growing among tablet and smartphone owners

JT | June 12, 2013

Data highlights growth of mobile commerce in the US

Mobile commerce has become a major interest for many companies around the world. Consumers are becoming more comfortable with the idea of paying for goods and services with nothing more than a mobile device, which has lead companies to become more inclusive when it comes to the matter of mobile commerce. In order to understand why companies are showing so much interest in mobile payments, one must understand how many people, in the U.S. alone, own and use mobile devices regularly.

Studies show growth in tablet ownership

The Pew Research Center has teamed with the U.S. Census Bureau to release a number of studies concerning smartphone and tablet ownership as well as how these devices are used by consumers. These studies are part of the Pew Research Center’s Internet & American Life Project. According to the data contained in these studies, 34% of U.S. adults own a tablet device. This figure rose by 18% in May of 2012 as tablets began growing more popular in the mobile commerce field.

Tablets appeal to those interest in mobile commerce

Tablets are often considered more useful in mobile commerce than smartphones. This is due to the fact that tablets allow for a more comprehensive online shopping experience. Smartphones feature small screens than tablet devices, making it difficult to navigate some e-commerce sites. Tablets allow for more control in the mobile shopping experience, and an enjoyable experience is often enough to ensure than consumers continue participating in mobile commerce.

Mobile commerce expected to continue growing

The studies show that smartphone owners still outnumber those with tablets, but consumers favoring either device still show strong interest in mobile commerce. Both devices are heavily used for purposes such as social networking and entertainment, with mobile commerce showing strong growth over the past two years. Mobile commerce is expected to continue gaining momentum as consumers continue to grow more comfortable with making payments on their mobile devices.

Tablets coming to dominate mobile commerce

Stephen | May 16, 2013

Tablets are overcoming smartphones in mobile commerce

Mobile payments may be becoming more common as more consumers become reliant on mobile technology, but whether tablets or smartphone are more favored for online shopping has remained something of a mystery for some time. Smartphones have long held a dominant presence in the field of mobile commerce as many consumers often use these devices while shopping to search for and purchase products. A new report from Forrester Research, a leading market research firm, suggests that tablets may soon replace smartphones for this purpose.

Consumers prefer tablets

According to the report, 30% of tablet owners in the U.S. use their device for mobile commerce. Comparatively, the report shows that only 13% of smartphone users have made a purchase through their mobile device. The report suggests that consumers favor tablets because of the larger screens features on such devices. The larger screen allows for better control and navigation, providing a more enjoyable shopping experience overall.

Report predicts growth of mobile commerce

The report from Forrester Research also forecasts mobile commerce sales for this year and through 2016. Currently, the report does not factor in sales made through tablets and only accounts for those made through smartphones. The report predicts that mobile commerce sales will reach $12 billion this year. Sales will increase exponentially over the next few years and reach $27 billion by 2016. This growth is largely driven by the expanding availability of mobile devices. Tablets are expected to contribute significantly to mobile commerce sales in the future. Forrester research predicts that 45% of mobile consumers will be tablet owners by 2016.

Study suggests that tablets will drive mobile commerce sales in US

Another study conducted by eMarketer, a market research firm, suggests that tablets will drive the majority of mobile commerce sales in the U.S. this year. This study predicts that tablets will become the primary mobile commerce platform among consumers, representing some 71% of mobile spending by 2017.