Tag: mobile commerce strategy

Exclusively mobile strategy to be launched by Flipkart

By the end of the year, the m-commerce company intends to transition its operations entirely to smartphones and tablets.

It shouldn’t come as much of a shock to many people that Flipkart has had an exclusively mobile strategy up their sleeve for some time now, but what has come as a surprise is that it looks like these intentions are already underway.

The company has started to prepare to move entirely over to the mobile commerce side, stepping off the standard web.

A new report has been making its rounds of the media and has indicated that Flipkart will be constructing an entirely mobile strategy based on a new application platform. In this way, they intend to provide consumers with a shopping experience that more closely mirrors that of the real world. What has not yet been revealed is exactly how the m-commerce company intends to actually accomplish that goal. That said, it has been shifting a considerable amount of its engineering and infrastructure resources over to the pursuit of that goal.

Their mobile strategy appears to be a novel one and is one that will turn its current app entirely on its head.

Mobile StrategyThe mobile apps from Flipkart are already known for providing an extremely user and consumer friendly experience. That said, the company appears to feel that it can improve that experience even further by adding a more realistic approach to mobile commerce.

Flipkart’s chief product officer, Punit Soni, explained that the company feels that the current mcommerce apps are highly influenced by the PC environment. For that reason, in order to enhance shopping in a way that is more true to real life, the applications need to be completely overhauled. The purpose is to create an application that has been designed for mobile from the ground up, without falling back onto established concepts from the desktop ecosystem.

The new mobile strategy will also rely quite heavily on social concepts, as it will allow people to be able to browse for products and obtain recommendations from friends. In fact, it may even allow several people to shop “together” online through the upcoming m-commerce app platform.

Mobile commerce boosted by “What’s Hot” at Deb Shops

The retailer saw a boost in its revenue by 170 percent following the addition of this site feature.

A new “What’s Hot” feature on the Deb Shops website is proving to be extremely successful in mobile commerce as using the button shows which products are trending on Facebook and Pinterest.

For many teens, knowing which types of clothing are hot and which ones are not are an important priority.

When Deb Shops took that into account by adding the “What’s Hot” button on its mobile commerce website, it made a considerable impact on its revenues. In fact, according to David Cost, the company’s president of e-commerce and digital marketing, when compared to the shoppers who do not use that button, those who do use it are 20 percent more likely to place an item into their shopping carts. This has brought about an increase in revenue by 170 percent.

This has been an extremely meaningful mobile commerce strategy for the retailer.

Mobile Commerce - Deb ShopsCost explained that “For a retailer like us that has a very broad product offering, to get customers quickly to relevant products is important, especially on a mobile device.” The retailer currently has over 30,000 products available for sale in its catalog online, and over mobile commerce.

Deb Shops first opened its mobile commerce website in April 2012, added Cost. Since that time, the traffic from smartphone users has exploded. By the end of 2011, it was making up 15 percent of the total web traffic to the site. A year after that, it had grown to 40 percent. Today, it has reached over 50 percent of the site’s traffic.

This convinced the retailer to redesign its mobile commerce website, placing a greater focus on improvements to the navigation and search features of the site. BloomReach Corp was the technology chosen by the retailer for this purpose. That company provides online hosted software that draws all of the information about the products that are being posted and talked about by consumers over Facebook and Pinterest from Deb Shops and posts it for shoppers to be able to view for themselves.