Tag: mobile commerce statistics

The latest report from the firm has shown that while shopping over smartphones and tablets, expectations are higher.

The “UPS Pulse of the Online Shopper Study: A Customer Experience Study” results have just been released by comScore and have revealed a number of online and mobile commerce insights that may be helpful to retailers and other organizations hoping to sell and market over the internet.

Among the central insights included elements of the overall experience that help to drive brand preference.

The mobile commerce study also examined word of mouth recommendations and customer loyalty drivers. What it determined, was that people who shop online are becoming increasingly demanding. Their expectations from retailers are higher than they have ever been.

There are a number of specific things that mobile commerce shoppers want from their experiences.

Among them is that mobile commerce shoppers want to be able to obtain a great deal more information right from the very beginning of their online shopping experience, as well as additional options throughout the checkout and delivery processes, and more channels in which to interact with their preferred brands and retailers.

The comScore report also pointed out that mobile commerce using consumers also want a seamless process for returns, as well as free shipping on their orders, and mobile and social access. The study showed that consumers identified those issues as among the most important to meeting their expectations and their needs.

According to the UPS Canada vice president of customer solutions, Nicolas Dorget, “This study highlights the critical three Cs of today’s retail online customer experience – channels, choices and convenience.” He went on to say that “Retailers can win shoppers over by providing a consistent and positive omnichannel experience. From mobile apps to social media platforms, today’s consumers value – and even expect – services to work together across the entire shopping continuum from pre-purchase to post-purchase.”

Retailers and brands can use the insight from this mobile commerce report to be able to fine tune their marketing and their shopping experiences in order to ensure that they appeal to their customers and stand out from what the competition has to offer.

The latest data regarding sales transactions over smartphones and tablets have shown massive growth.

The findings of an analysis conducted by Capgemini and IMRG have shown that the sales transacted over mobile commerce have reached a point that they are far hotter than they have ever been.

In fact, the report shows that the current figures are leading 2013 to be a year that is double last year.

The trend revealed by the recent mobile commerce report indicated that it is becoming ever more urgent for retailers to make sure that their websites have been optimized for the screens and navigation available on smartphones and tablets. Soon, this will also include high tech smartwatches with even smaller screens.

The data from the report showed that 23.2 percent of online shopping in the second quarter from mobile commerce.

This is a notable increase when compared to the mobile commerce figure from the same quarter in 2012, which was 11.6 percent. This indicates that it could be highly beneficial for retailers and other companies to recreate a version of their website that is meant specifically for smartphones and tablets. This way, no matter what device the consumer happens to prefer, all of the content will be easily available, improving the experience of the visitor.

That said, there are also some retailers who are approaching mobile commerce with a tactic preferring “responsive” websites. Those are sites that are designed to display themselves properly on whatever screen is used. Though effective, it is an increasingly expensive effort, which can cost anywhere from $5,000 to $25,000 with additional upfront costs based on the specific design itself and the functionality that is desired.

The compatibility of a website with mobile commerce users is very important, as there are only under 3 seconds available in which to make a good impression with a visitor before he or she will become impatient and simply move on to a competitor’s website. Despite the fact that mobile internet connections are tremendously slower than those for most desktops, consumers still expect the same performance speeds from the websites that they visit on their smartphones.