Tag: mobile commerce solutions

New mobile commerce solution will roll out to 20,000 retailers in the UK

Barlcays has announced that it has formed a partnership with Verifone in order to launch a new mobile commerce solution that is meant to be rolled out across 20,000 retailers. The solution will incorporate Barclay’s Pingit as a payment method, allowing retailers to better engage mobile consumers. Verifone’s mobile commerce gateway will act as a tool for retailers in the United Kingdom, which may bolster the adoption of mobile shopping among consumers.

New solution will incorporate Pingit into Verifone’s mobile commerce gateway

The 20,000 retailers that are expected to make use of the new mobile commerce solution will join 70,000 others that are already using Pingit as a payments solution. Merchants that specialize in the digital space may find this particularly beneficial, as more consumers are beginning to use their mobile devices to shop online rather than visit physical stores. The solution may prove quite powerful during the upcoming holiday season, as many consumers have begun opting to do their holiday shopping online in order to avoid large crowds at retail stores. Mobile shoppers also have access to special deals that could help save them more money.

Adoption of smartphones leads to a greater number of mobile shoppers

Mobile commerce has been growing quite rapidly throughout the United Kingdom. With more consumers gaining access to smartphones, they are finding that using these devices to shop online is more convenient than visiting a physical shop. This is especially true among consumers with long commutes, as they can shop for products online and have their purchases delivered to their homes. Physical stores are also supporting mobile payments, of course, and the new mobile commerce solution is expected to provide better support for retailers that want to engage mobile consumers in the physical space.

Barclays and Verifone work together to resolve issues facing mobile commerce

According to Barclays, one-fourth of consumers who attempt to purchase products through a mobile device experience issues with their transactions. Approximately 55% of consumers have abandoned a mobile purchase because of these issues. Barclays and Verifone are working together to resolve these issues in order to ensure the continued growth of mobile commerce in the UK.

Forrester Research has stated that the company has been “ranked as the leader” in its sector.

Branding Brand, the mobile commerce platform provider that is growing the most rapidly in the world, has now also been named as a leader in its industry according to the global independent research firm, Forrester Research, Inc.

The firm released a report that named Branding Brand as the leading provider.

The name of the report was “The Forrester Wave™: Mobile Commerce Solutions Providers, Q4, 2013.” The report indicated that the scores that were earned by the Branding Brand mobile commerce platform were the highest when compared to the rest of the competition. The firm was able to receive the top scores for market presence as well as its current offerings. It stood out as having a strong and rapidly growing retail client base. It also concentrated notably on pushing innovation, and has a powerful technology platform.

The firm made itself notably different as a mobile commerce platform, well beyond being a tech provider.

The company’s clients have noted a particular preference for the firm’s hands on consulting for smartphone based shopping as well as insight for retail that is made available. Also identified as high in value were the company’s responsiveness to client ideas and its program’s management skills. Outside of a solid consumer facing smartphone and tablet apps and web, the company has also done very well in increasing its installed base among its existing client base in order to expand on its offerings. This is especially true in the area of associate clientele applications and in-store kiosks.

The report explained that the company has focused its attention on becoming a solid platform instead of “doing bespoke client implementations”. When compared to its competition, its efforts with its platform have given it the ability to quickly develop and create new innovations in the mobile sphere, such as Passbook, across its complete client base, without racking up a large bill.

According to the co-founder of Branding Brand, Chris Mason, who is also its CEO, the company is proud to know that it is a mobile commerce platform provider leader, adding that “Now, it is our responsibility to continue innovating and earn this honor every day.”