Tag: mobile commerce shopping

Mobile commerce boosts online retail market of the UK

| December 11, 2012

 

Mobile Commerce UKReport highlights impact of mobile commerce on retail industry

The global retail industry has been struggling to find growth in 2012. Many retailers have been forced to close stores around the world for financial reasons while others have seen only modest gains among consumers. By contrast, the digital retail space has been performing much better, with online sales growing throughout 2012, largely thanks to the emergence of mobile commerce. Research firm IMRG has released a report concerning the growth of mobile commerce and the online retail market in the United Kingdom.

IMRG expects 12% increase in online sales during Christmas season

According to the report, IMRG predicts that there will be a 12% increase in online sales during the Christmas season in the United Kingdom. The firm anticipates that this uptick in sales will push the country’s online retail market beyond $80 billion for this year. Part of this is due to the growing number of consumers with mobile devices. Retailers have taken note of the high penetration of mobile technology among consumers and have begun moving to take advantage of this.

Retail industry beginning to evolve

The online retail space has been undergoing a major evolution over the past several months. Retailers are becoming more accommodating of mobile consumers, hoping to reach a new and highly active market. Many of these retailers have begun developing mobile applications that allow them to provide better service to consumers. Some of these applications allow consumers to make purchases of goods using nothing more than their smart phones, which is shaping up to be a powerful trend during the holiday season.

Dynamic engagement draws more support to mobile commerce

The report suggests that the UK retail industry will see promising growth during the Christmas season, powered largely by the momentum behind mobile commerce. Mobile commerce allows for more dynamic engagement with consumers, especially in physical stores. This engagement may help traditional retailers find success and growth in the wake of a problematic year that has cut into the profits of many companies around the world.

State of mobile commerce report by yStat

| December 11, 2012

 

mobile commerce around the worldyStat reports on the state of mobile commerce around the world

Research and Markets has released a new report from market research firm yStat concerning the state of mobile commerce around the world. The report, called “Global Mobile and M-Commerce Report 2012,” highlights the various aspects of the mobile commerce industry and the reach of mobile payments among consumers. More than 46 countries are documented in the report, all of which have shown powerful mobile commerce activity in the past several months. The report provides information concerning the trends, revenues, and various other details concerning mobile commerce in these countries.

More than 600 million mobile consumers worldwide predicted by 2014

According to the report from yStat, the number of people that make purchases from a mobile device reached more than 400 million this year. Approximately 40% of all retailers around the world offer consumers options to purchase products through a mobile device, a trend that is expected to gain strong momentum in the wake of the holiday season. yStat predicts that the number of mobile consumers worldwide will reach 600 million by 2014, with growth backed by new mobile commerce platforms and services.

US, UK, and Germany show promising growth in mobile commerce

The yStat report highlights the performance of mobile commerce in several countries. In the U.S., the report notes that traditional online sales have increased at a slower rate than mobile sales this year, especially in the realms of ticketing and travel. By the end of 2012, the United Kingdom is expected to hold the highest share of mobile sales in all of Europe, followed closely by Sweden. Mobile commerce has experienced strong growth in Germany, with the total number of mobile shoppers in the country growing more than 10% in 2011.

Increasing popularity calls for better mobile devices and services

The growing popularity of mobile commerce is pushing telecommunications and technology companies to develop new products that are better suited to the needs of mobile consumers. Smart phones and tablets equipped with NFC technology are becoming more common, but are not yet at the point where they can be considered mainstream.