Tag: mobile commerce shopping

A study in March 2014 has shown that income from smartphone based site visits on optimized sites has spiked.

According to the results of the analysis of mobile commerce data by Branding Brand, major retailers have seen a tremendous increase in the revenue that is generated by their sites that are optimized for smartphone users.

The data also showed that there has been considerable growth in smartphone visits and orders.

The leading mobile commerce platform’s analysis was released in the form of its own Index for March 2014. It revealed that major retailers are seeing an important increase in the traffic, orders, and revenue that is being generated over smartphones through websites that are optimized for those smaller screens. This data was a comparison between the figures that were being seen in March 2013 with those that were recorded last month.

Branding Brand issues its Mobile Commerce Index report on a monthly basis.

The most recent m-commerce report provided insight into the use of the channel by consumers and underscored trends across a stead client sample within a range of industries that included health and beauty, apparel, and home products. This report provides information from the most data available on commerce websites that are optimized specifically for smartphones in comparison to those sites that are not optimized and that receive traffic from both desktop computers and mobile devices.

The Branding Brand Mobile Commerce Index revealed a number of different year over year comparisons for eighteen major retail clients that they tracked throughout the twelve months leading up to March 2014. They included the following comparison between March 2013 and March 2014:

• Smartphone visits rose from 10,003,472 to 20,129,855 – an increase of 101.2 percent.
• Smartphone based orders rose from 59,080 to 135,640 – an increase of 129.6 percent.
• Revenue from smartphone shopping grew from $5,630,325 to $15,106,324 – a rise of 168.3 percent.

At the same time that the progress was made over mobile commerce websites, the share of desktop visits decreased within that year by an estimated 21.1 percent. The co-founder and CEO of Branding Brand, Chris Mason, consumers are not only using their smartphones more for shopping, but also for purchasing.

Mobile commerce spurring growth in grocery retail sector

Key Note, a market research firm based in the United Kingdom, has released a new report concerning mobile commerce and the growing prevalence on online grocery stores. Mobile shopping has become a very powerful trend among consumers in the United Kingdom and elsewhere in the world. Retailers have begun to take note of the growing demand consumers have for mobile commerce services in the online space and have been working to accommodate these people more effectively. Grocery retailers, in particular, have begun warming up to mobile commerce because of the accessibility to consumers it entails.

Report highlights the impact of online channels for retailers

According to the report, which is titled “E-Commerce: The Internet Grocery Market Market Report 2013,” suggests that grocery retailers are beginning to invest heavily in the expansion of their Internet presence. Several of these retailers are beginning to adopt mobile commerce platforms and establish comprehensive e-commerce sites to better serve a new generation of mobile consumer. The report claims that sales of groceries through online channels has grown by 127% between 2007 and 2011. This trend shows no signs of slowing down.

Consumers showing more interest in mobile commerce

The report notes that the increase in online sales for grocery retailers is largely due to the growing popularity of mobile commerce. Consumers are beginning to favor their smart phones and tablets for shopping due to the wide range of applications they have available to them. These applications make it easier to shop for products that consumers are interested in and enable consumers to purchase products using nothing but their mobile device. Some retailers offer to deliver products that have been purchased online to a consumer’s home through expedited mail, while others allow customers to pick up their products at a physical store. Consumers can also purchase products while they are in a store using their mobile device.

Retail industry expected to continue catering to mobile consumers

Mobile commerce is expected to continue growing in the retail industry, finding more acceptance as mobile technology becomes more common. Though mobile commerce has established a strong presence, it still accounts for only 3.9% of all grocery sales in the United Kingdom. Sales volumes are expected to gain momentum this year as more UK retailers adopt better mobile commerce services for consumers.