Tag: mobile commerce services

New survey shows that businesses are taking mobile commerce more seriously

| June 5, 2013

Mobile commerce is gaining more support from businesses in the US

InformationWeek and Mobile Commerce World have released the results of a new survey concerning the growth of mobile commerce in the U.S. The advent of mobile technology has had a major impact on the way consumers live their lives. People are beginning to rely very heavily on their smartphones and tablets to handle many aspects of their lives, particularly commerce. Mobile commerce is quickly becoming a very prominent part of the lives of consumers and as it becomes more popular with these consumers, businesses are beginning to see mobile commerce grow more important to them as well.

71% of companies consider mobile commerce extremely important

According to the survey, 71% of companies in the U.S. believe that mobile commerce is extremely important to their future. These businesses consider the mobile space to hold very promising revenue opportunities, but tapping into these opportunities has proven somewhat difficult for several companies throughout the U.S. Part of the reason for this is due to the challenges that mobile commerce itself faces, especially in regards to mobile security.

Mobile Commerce ReportComprehensive mobile commerce services become more widely available

While challenges do exist, more comprehensive mobile commerce services are beginning to emerge throughout the country, some of which have shown their ability to overcome the challenges of security and efficiency. The survey shows that one-third of businesses have plans to adopt these comprehensive services in the near future in order to accommodate the changing needs of consumers. Nearly 40% of these companies are embracing mobile commerce specifically to connect more dynamically with a new generation of consumers that have proven heavily reliant on technology.

Mobile commerce accounts for 11% of all online sales in the US during 2012

Another report from eMarketer, a leading market research firm, provides some insight on why companies are beginning to embrace mobile commerce more readily than they have in the past. The eMarketer report shows that U.S. retail mobile commerce sales reached $25 billion in 2012, accounting for 11% of all online sales made throughout the country during that year.

Taiwan Mobile launches ambitious new mobile commerce service

| June 4, 2013

Taiwan Mobile takes bold step in mobile commerce field

Taiwan Mobile, the country’s second largest telecommunications network operator, has launched a new mobile commerce service that aims to provide more convenience to consumers throughout Taiwan. The country has emerged as a very active market in terms of mobile commerce, with many consumers showing favor for mobile shopping over traditional shopping. This trend has encouraged telecommunications companies like Taiwan Mobile to take mobile commerce more seriously and begin to cater to these consumers and their interests.

New service allows consumers to make purchases online using their mobile devices

The mobile commerce service launched by Taiwan Mobile will allow consumers to use their smartphones and tablets to purchase products online. These products can then be retrieved from more than 300 locations that are associated with the company. Products purchased online in this way will be delivered to these locations in approximately 12 hours.

Taiwan Mobile CommerceGovernment agency works to ensure security is taken seriously

The service was launched after the country’s Financial Supervisory Commission granted approval for local banks to facilitate mobile payments through smartphones and tablets. The agency has worked to ensure that the mobile commerce service adheres to strict security guidelines in order to ensure that the financial information of consumers is kept as safe as possible when it is being used for mobile payments.

Taiwan Mobile may establish itself as leader in mobile commerce field

According to Taiwan Mobile, mobile commerce represented some $13.3 billion in sales in 2012. The company suggests that this year’s sales are already beginning to show signs of overcoming last year’s totals. This is partly due to the growing number of consumers that are making use of mobile devices, but also because of the growing number of mobile commerce services that are becoming available to these consumers throughout the country. Taiwan Mobile is expected to face some modest competition from other companies that are investing in mobile commerce. This competition may, however, help Taiwan Mobile develop features for its services that are seeing high demand among consumers.