Tag: mobile commerce sales

This year is helping to prove that smartphone shopping is growing quickly, but is still a fraction of the whole.

A new industry forecast has been released by eMarketer with regards to retail mobile commerce and its predictions that this channel for shopping will grow in size by 37.2 percent, to reach $57.8 billion, when compared to having been $42.1 billion last year.

The projections also showed that they expect mcommerce to reach $132.7 billion by the close of 2018.

In 2014, mobile commerce in the United States will make up about one fifth of all retail online shopping in the country. However, at the same time it will make up only 1.2 percent of the total retail sales. Therefore, while the report from eMarketer does show that while this channel is having a growing impact on the sales that are occurring on the internet, when it comes to the actual sales made as a whole, it still represents only a tiny sliver.

Included in this mobile commerce estimate are products and services ordered online on a smartphone or tablet.

That said, it does not include the purchase of travel reservations or event tickets in these statistics. In 2014, the report predicts that tablet commerce will make up nearly two out of every three mobile based sales. This is also expected to rise to account for 75 percent of the sales over these devices by 2018. This aligns with the predictions that have been made by previous studies from a range of different sources, which indicated that tablets are the preferred shopping device of mobile consumers when it comes to actually making a purchase.

The mobile commerce research has predicted that sales online (over mobile or PC) will increase by 15.5 percent, this year, to bring them to $304.1 billion. This is an increase over last year’s $263.3 billion. Growth in sales online will make up more than 20 percent of the total retail sales increases in 2014, said the repot. However, at the same time, it also indicated that it will make up only 5.8 percent of the American retail sales total of $4.7 trillion for this year. That figure should grow by nearly 9 percent by 2018.

The holiday and Christmas shopping season left the company’s previous accomplishments in the dust.

Shop Direct has recently revealed that is was one of the many online retailers that experienced a massive mobile commerce success over the last holiday shopping season, as its Very.co.uk and Littlewoods.com websites saw considerable surges in searches and purchases from smartphones and tablets.

This is being seen as further evidence that British shoppers are accepting mcommerce on a growing basis.

The trading update from Shop Direct said that its mobile commerce sales saw an increase by 64 percent over the six weeks that led up to December 27. Chief executive of the company, Alex Baldock, said that sales over smartphones and tablets had “exploded” in the weeks and days that led up to Christmas.

Overall, mobile commerce makes up 43 percent of the total online sales at Shop Direct’s sites.

Baldock also added that “By 2015, we expect every transaction to involve a mobile device at some point in the customer journey.” He stated that it is difficult to exaggerate the importance of this online shopping trend, and “we mean to stay on top of it.”

Shop Direct is a company that is owned by Sir David and Sir Frederick Barclay. They are also the owners of the massive Telegraph Media Group. They have revealed that they will be making a tremendous investment of £100 million toward the mobile development and digital business. A prime focus within this effort will be on personalizing their site, email marketing and digital applications.

During that same six week period, the company reported that their overall sales increased by 5 percent. This is an acceleration in its growth when compared to what it had been experiencing over the entire second half of the year, which was at 1percent.

There were a number of contributing factors to this growth, including the performance over mobile commerce, as well as the newer brands of the company, isme.com and Very.co.uk, which experienced a considerable sales increase of 27 percent. One interesting point was that in the weeks before Christmas, the company was selling one onesie every 35 seconds.