Tag: mobile commerce press

A recent study has shown that smartphone users are far more likely to text than make and receive calls.

Mobile Commerce Press has conducted a study that has revealed that when it comes to the use of mobile devices for communication, people aren’t using their smartphones to talk anymore, but are much more likely to send and receive text messages.

The smartphone usage trend study was conducted with the participation of North American smartphone owners.

The survey held by Mobile Commerce Press about communication using mobile devices showed that the vast majority of people are using texting far more than calls in order to reach friends and family. When asked “What percentage do you use your phone for texting vs. talking?”, the responses were as follows:

• 50 percent of the respondents said that they text 80 percent of the time and talk for the remaining 20 percent.
• 22.9 percent of participants said that they talked and texted about the same amount.
• 12.9 percent of the people who voted in the survey said that they couldn’t remember the last time they actually talked on their mobile devices.
• 11.4 percent said that they talked 80 percent of the time and texted 20 percent of the time.
• 1.4 percent, each, said that they used their cell phones exclusively for talk, or used the internet more than talking or texting.

While mobile devices do seem to be used for much more than just talking, this may not necessarily be good news.

Social and medical research studies are consistently saying that the increase in the use of smartphones for texting, surfing the web, checking email, tweeting, posting on Facebook, and taking pictures, as opposed to actually speaking with friends, family, and businesses, has its drawbacks. This body of evidence is continuing to grow and is suggesting that there are a number of social and communication disadvantages linked with a reduction in spoken communication instead of text based discussions.

There are a large number of benefits that are associated with talking with another person over a smartphone instead of sending a text. They include:

• Aside from dropping a quick line to which a response is not necessary, a verbal conversation is nearly always faster than one held over text, even among those who can type on a smartphone faster than the eye can see.
• Talking will almost always communicate a clearer message than texting. Ambiguity is considerably lower when tone of voice is taken into consideration.
• Chatting is far more personal and friendly than a texting, which is usually task-focused.
• Talking doesn’t require your eyes to have to stare at yet another screen.
• Conversations with depth. When you’re sending texts, you won’t receive half of the details and depth that you’d enjoy in a friendly chit-chat.

Of course, even with all of these advantages set aside, possibly one of the best advantages that talk has over text on mobile devices is the fact that auto-correct can keep its bizarre contributions to itself!

The results of a recent study show that people expect wallet apps to become commonplace by 2017 to 2019.

Although there have been doubts with regards to the mainstream use of mobile payments in the United States due to the “slow” rate of adoption by merchants and consumers, a recent study shows that shoppers do feel that the regular use of these digital transactions is not long off. A survey was conducted by Mobile Commerce Press which revealed that the majority of people expect that mobile wallets will be as mainstream as plastic credit cards at some time between 2017 and 2019.

Changes in methods of payment away from cash have a long tradition of slow uptake.

Most people today are very comfortable and, overall, are quite satisfied by the experience that they receive through the use of credit cards at the checkout counter. But this was not always the way. Plastic credit cards were actually first invented in the 1920s. They didn’t become popular until the 1950s. When considering that three decade gap, the expectation that mobile payments will take between 5 and 10 years to become is not necessarily as lengthy as it might seem.

As more mobile wallets are unveiled by large players, such as Google, telecom companies, and Apple, consumers are becoming more aware of what they have to offer, and the types of benefits that they could enjoy.

According to the editor of Mobile Commerce Press, Loreen Worden, “Mobile payments would be one more step away from the reality of how much we spend,” and went on to say that “in fact mobile payments would be a boon for credit cards.”

Mobile payments will be convenient for consumers and could be tremendously beneficial to credit card companies.

Worden stated that she feels that the credit card industry should be pushing mobile wallets more than they actually are due to the spectrum of advantages it has to offer them. The lack of plastic card manufacturing and distribution, on its own, has great cost saving potential, however, there is a psychological element that Worden feels should not be overlooked.

She pointed out that as is the case with other cashless forms of spending, there is a psychological detachment between spending and the understanding of how much money is actually being spent. When cash is used, the consumer can watch the amount of money reducing in his or her wallet. However, with credit cards and mobile payments, a mental record needs to be kept. The amount of total available funds shrinks, but not right before the spender’s eyes. This is exactly the type of effect that leads to the largest profits for credit card companies.

Key findings from the Mobile Commerce Press survey:

• 30.3 percent of participants feel that mobile payments will be mainstream by 2017 to 2019.
• 20.5 percent think that they will be commonplace by 2015.
• 18.9 percent feel that 2016 will be the year of mobile wallets.
• 11.5 percent said that by 2017, they would be commonplace in the US but that the rest of the world will be mainstream by 2015.
• 11.5 percent said that 2020 will be the year in which the whole world considers these transactions to be mainstream.
• 5.7 percent felt that smartphones would never become a typical form of payment, and that credit cards will always rule.

Mobile Commerce Press is a Los Angeles, California based news magazine that was established online in 2012. Its writing team regularly posts articles that share the very latest in cutting edge mobile technology, m-commerce, mobile payments and wallets, marketing, and other important trends relating to smartphones, tablets, and wearable technology devices.