Tag: mobile commerce index

Mobile commerce helps boost retail revenue

| September 8, 2014

Retailers are finding more success in the mobile shopping space

Branding Brand, a leading mobile commerce service provider, has released a new study, which is the latest in its Mobile Commerce Index series. The study highlights the trends that exist in the mobile space and tracks those that are beginning to emerge therein. The report often notes that mobile payments are becoming more common among consumers, especially as businesses begin to become more accommodating of the mobile-centric audience.

Study shows that retail revenue jumped by 111% in May of this year

According to the study, average retail revenue increased by 111.3% in May of 2014 over what it had been during the same month in the previous year. This increase in revenue came from smartphones, with mobile consumers taking advantage of websites that were optimized for mobile use. Retailers with effective mobile websites saw more revenue growth than those without optimized sites. Those with poorly optimized sites tend to receive criticism from consumers who opt not to use such sites again in the future.

Mobile commerce is becoming a priority for the retail industry as consumers become more integrated with their mobile devices

mobile commerce retail revenue boostMobile commerce has managed to find a great deal of momentum in the retail sector. Consumers have shown that they are willing to shop for and purchase products from their mobile devices and many are beginning to do so more frequently than they visit physical stores. While physical retail is expected to retain its place of favor among consumers, more people are beginning to augment their visits to physical stores with mobile commerce.

Tablets may soon overcome smartphones as the primary mobile shopping platform

Smartphones are currently considered the leading mobile shopping platform among consumers, but tablets are beginning to catch up. Tablets are becoming favored because of their larger screens and generally stronger processing power. These tablets allow for a better shopping experience, creating an enjoyable atmosphere within the mobile commerce space. Some retailers are beginning to focus on appealing to tablet users because these consumers generally tend to spend more money while shopping online.

Consumers favor smartphones when it comes to mobile commerce

| May 9, 2014

New report highlights trends emerging in the mobile sector

Branding Brand, a leading mobile commerce vendor, has released the latest edition of its Mobile Commerce Index report. The report focuses on highlighting trends that have emerged in the mobile commerce space. The report shows that consumers are beginning to embrace their smartphones as their favored mobile shopping tool. As more people consider their smartphones ideal for online shopping, they are beginning to spend more money through these devices than they had in the past.

Smartphone traffic and spending is growing rapidly throughout the retail space

According to the report from Branding Brand, online traffic from smartphones has risen by 83.8%, with purchases made from these devices growing by more than 96%. Retailer websites that offer an enjoyable online shopping experience tend to see the highest levels of mobile traffic. Smartphone users tend to be quite critical of their shopping experience, so if retailers are lacking appropriate support for mobile devices, shoppers are unlikely to continue visiting those retailers online.

Some consumers favor shopping online over visiting physical retail stores

Mobile Commerce - ShoppingSmartphones generated nearly 30% of all online traffic to retail sites, with iOS devices leading their Android counterparts. Smartphones also account for a major increase in retailer revenue. Smartphone users are spending more money while shopping online as they enjoy the convenience of mobile payments. For some, it is easier to shop online than it is to visit a physical retail store and mobile commerce allows them to avoid crowds and other inconveniences.

Tablets may become the favored online shopping tool among consumers, but smartphones reign supreme for the time being

While smartphones currently account for the majority of mobile commerce activity, tablet devices may soon become the favored shopping tool among consumers. Tablets are often praised for providing an enjoyable mobile shopping experience. This has to do with their larger screens, which allow users more control when their visit online retail websites. Tablets are currently behind smartphones when it comes to mobile shopping and spending, but this may not be the case for much longer. For most consumers, an enjoyable shopping experience is much more important than what device they are using to actually shop.