Tag: mobile commerce future

Nordstrom has launched digital storefronts to accommodate mobile shoppers.

Long-time American fashion retailer Nordstrom has stood the test of time again and again due to the company’s fashion-forward thinking, and is now readying itself for a mobile commerce future.

Mobile technology could pave the way for a new digital shopping world.

Mobile commerce is becoming more prominent in the retail market, not just in terms of online shopping but in-store shopping, as well. With more and more consumers using smartphone devices, Nordstrom, one of the oldest department stores in the U.S., has every intention of appealing to the interests of these tech savvy consumers, now and in the future.

The next 30 years will be about appealing to the interest of consumers, in which mobile commerce will play a large roll.

If merchants want to please customers, they’ll need to stay on top of the latest trends, do what they can to predict the desires of consumers and satisfy them. According to Blake Nordstrom, the president of Nordstrom and the great-grandson of the company’s founder, John W. Nordstrom, although retailing will be different in the future, “there still will be customers who desire fresh new product. What that product is, how we satisfy the customer, that’s open.”

What will the future of retail look like? Nordstrom believes that aside from a more digital shopping experience that may include parametric technology that can provide consumers with a good idea of the way clothing may look and fit on their particular body type, without them having to try it on, current cash registers will no longer be around.

Instead, he says, “We see the future of point-of-sale as completely mobile.” Where the actual shopping takes place won’t matter so much as time goes on. Nordstrom believes that shoppers will use the most convenient platform to conduct their shopping. This will make it very important for mobile commerce to be implemented in-store.

Retail analysts foresee a big change in purpose for brick and mortar stores. Instead of their current role, they will provide a more sensory focused experience. Customers will physically interact with the items they are interested in purchasing, which they can buy remotely and have these products shipped.

Mobile commerce technology continues to be upgraded and developed and Nordstrom is ready to embrace a smartphone-friendly retail future.

Mobile commerce is picking up momentum

Mobile commerce is growing rapidly and that growth does not appear to be slowing down any time soon. The current state of mobile commerce suggests a bright future, largely due to the proliferation of mobile technology and the perceived convenience of mobile payments. Indeed, mobile devices are beginning to become more popular than PCs. According to a study conducted by  the International Telecommunications Union, as of August 2012, more than 7 billion mobile devices were operating all over the world, exceeding the number of active PCs by three times.

Mobile sales to reach new heights in near future

A recent study from Abi Research suggests that mobile commerce will reach $119 billion by 2015. This is roughly 8% of the current e-commerce market. E-commerce is still considered to be a powerful force, especially in the retail industry, but mobile commerce is benefiting from increased exposure and a growing number of retailers interested in engaging mobile consumers in a new form of commerce. Another study by Forrester Research suggests that mobile commerce in the U.S., in particular, will reach $31 billion by 2016.

US mobile commerce experiences aggressive growth

In the U.S., mobile commerce is experiencing a magnanimous rise to fame. More consumers are beginning to become comfortable with the concept of mobile payments, making them more likely to purchase goods and services using their smartphones or tablets. Mobile traffic to websites is on the rise, powered by growing interests in the realm of mobile marketing. Location-based services are also playing a role in encouraging consumers to participate in mobile commerce as they are able to find stores and attractions more easily, especially while traveling.

Security may derail bright future

While the current state of mobile commerce does paint a bright future, the future is, of course, unknowable. There are many challenges that face mobile commerce that could derail the burgeoning industry’s future. The most significant of these challenges, currently, is security. Without adequate security, a consumer’s financial information is at risk of theft and exploitation. The security dangers inherent in mobile commerce have kept many consumers from conducting mobile payments.