Tag: mobile commerce data

According to the latest Capgemini figures, UK online retail sales over smartphones and tablets are exploding.

The most recent figures from a study released by Capgemini are showing that online sales struck the £6.8 billion mark, as mobile commerce has taken off in the United Kingdom by 133 percent in August when compared to the same month in 2012.

This included shopping that was conducted over both smartphones and tablets by U.K. consumers.

The figures were calculated as a combined effort between Capgemini and IMRG. They also determined that within that month, overall online sales – including those originating from mobile commerce channels – increased by 18 percent, when compared to the same time last year.

This increase is double what was seen when online and mobile commerce sales from July 2013 were compared with 2012.

An increase in online and mobile commerce sales of only 9 percent were recorded during that period of time. In August, the sales this year were worth £6.8 billion, whereas those from last year in that month were £5.79 billion.

According to the Capgemini retail consulting and technology head, Chris Webster, the increase in mobile commerce sales from £674 million to £1.5 billion is the result of a number of different factors that have occurred over the last 12 months. He stated that “Firstly, the adoption of tablets and smartphones in general is rising all the time and this means sales are rising. Secondly, people are more confident using devices like this to make purchases, especially tablets.”

He also added that companies are now beginning to make their websites compatible with mobile commerce, by creating a shopping experience that has been optimized for the smaller screen and the touchscreen navigation experience. “Rather than trying to reskim their desktop site they are offering an improved customer journey.”

The increase in sales also upped the average shopping cart price. Between July and August, the average total at checkout rose from £72 to £77. Webster attributed this to a strengthening economy and that people are starting to have greater confidence in buying bigger ticket items and making higher end retail purchases.

The latest data regarding sales transactions over smartphones and tablets have shown massive growth.

The findings of an analysis conducted by Capgemini and IMRG have shown that the sales transacted over mobile commerce have reached a point that they are far hotter than they have ever been.

In fact, the report shows that the current figures are leading 2013 to be a year that is double last year.

The trend revealed by the recent mobile commerce report indicated that it is becoming ever more urgent for retailers to make sure that their websites have been optimized for the screens and navigation available on smartphones and tablets. Soon, this will also include high tech smartwatches with even smaller screens.

The data from the report showed that 23.2 percent of online shopping in the second quarter from mobile commerce.

This is a notable increase when compared to the mobile commerce figure from the same quarter in 2012, which was 11.6 percent. This indicates that it could be highly beneficial for retailers and other companies to recreate a version of their website that is meant specifically for smartphones and tablets. This way, no matter what device the consumer happens to prefer, all of the content will be easily available, improving the experience of the visitor.

That said, there are also some retailers who are approaching mobile commerce with a tactic preferring “responsive” websites. Those are sites that are designed to display themselves properly on whatever screen is used. Though effective, it is an increasingly expensive effort, which can cost anywhere from $5,000 to $25,000 with additional upfront costs based on the specific design itself and the functionality that is desired.

The compatibility of a website with mobile commerce users is very important, as there are only under 3 seconds available in which to make a good impression with a visitor before he or she will become impatient and simply move on to a competitor’s website. Despite the fact that mobile internet connections are tremendously slower than those for most desktops, consumers still expect the same performance speeds from the websites that they visit on their smartphones.