Tag: mobile commerce australia

Retailers in Australia struggle to master m-commerce

Even leading brands in the country are finding it difficult to provide consumers with the mobile experience they want.

Australia’s leader in retail m-commerce is a company called The Iconic, and while that particular brand may be doing well, as a whole, retailers from that country are facing quite a struggle in pleasing smartphone based shoppers.

This, according to the results of a new study that were released by Episerver.

The Episerver study looked into 20 of the Australia’s “bench mark” retailers and assigned them a score based on a range of different criteria. These various factors produced a final score that rated the companies on whether or not the m-commerce experience met the expectations of consumers. There were more than 100 smartphone and tablet users who participated in the survey that led to the final ratings in the study.

The m-commerce rating study, titled the “Episerver Mobile Commerce Report”, placed The Iconic in the top spot.

Australia Mobile CommerceThat company received a mobile commerce experience rating of 66.47 percent. It was able to demonstrate that it had implemented a successful strategy over tablets and smartphones, in addition to effective apps across both of the two largest platforms: iOS and Android. Still, regardless of the highest scores achieved by The Iconic, it was still clear that iPad users still believe the brand’s mobile app could use some assistance, as it received a score of only 49 percent from users of that device.

The brand that came in second was Kogan. That brand’s overall score was not much lower than The Iconic, at 64.96 percent. In third place was OzSale at 57.40 percent. Despite the fact that Catch of the Day was not among the top three, it was the app that received the best score in terms of the iPad app it offered. Equally, even though Kogan was in second place overall, it received the top rating for the mobile website (which scored 73.75 percent overall).

Among the other companies that did well in their overall m-commerce experience were Dan Murphy’s, Lorna Jane and JB Hi-Fi. Still, there were a large number of the overall 20 bench mark brands that did not do well at all. The average score across all 20 of the retailers – including the highest scores – was 34 percent. This was notably lower than the average of all other countries that were surveyed in this study.

Mobile commerce platform hits turbulence in Australia

Australian mobile commerce app runs into trouble

Australia’s Commonwealth Bank recently released its CommBank mobile application that was meant to usher in a new era of mobile commerce throughout the country. The application, however, may not be able to accomplish such an ambitious task because of its use of NFC technology and the fact that it is available specifically for the Samsung Galaxy S4. While NFC has formed the backbone of mobile commerce for some years, the technology is not widely available on mobile devices, making it difficult for many consumers to take advantage of NFC-enabled applications.

Consumers have trouble getting app to work properly

NFC-dependance is not the only problem that the CommBank app has had to deal with. Even users with Galaxy S4 devices have been reporting a great deal of frustration when trying to get the application working properly. According to many consumers, initiating a mobile payment using the application is quite difficult. Moreover, before the application can be used, consumers must input their financial information, such as a credit card number. The application is often unable to store this information or consumers have found great difficulty in actually linking this information to the application itself.

Mobile commerce continues to contend with problems

Mobile Commerce - AustraliaMobile commerce in general has been beset by technical problems for nearly as long as it has existed as a concept. Applications designed as commerce platforms are not perfect and glitches in these platform’s abilities to retain information are somewhat common. Hastily developed applications are more susceptible to failure that those that have been in development for prolonged periods of time, but any kind of application that offers lackluster service can provide consumers with a poor experience.

Consumers run into issues when purchasing from retailers

The CommBank application is also being beset by some unforeseeable problems. Some consumers have reported that retail employees have denied accepting mobile payments, simply because these employees are not yet acclimated to the idea of paying for products using a mobile device. Awareness is often a problem when it comes to the adoption of new technology and unforeseeable issues concerning awareness are difficult to prepare for.