Tag: mobile commerce app

UA Shop will provide consumers with a personalized mobile shopping experience.

Popular sports apparel maker Under Armour has announced the launch of its first mobile shopping app, which has been built on the Under Armour Connected Fitness platform and designed to improve and personalize the consumer shopping experience. Called UA Shop, the mobile commerce app will tie into the company’s digital fitness apps, integrating data from the brand’s fitness platform, which includes its own apps and websites that track diet, exercise, sleep and other activities related to health and fitness, reported The Baltimore Sun.

The UA Shop application will provide product recommendations based on fitness tracking data.

According to Under Armour, the digital fitness data will allow for UA Shop to create a personalized shopping experience for every consumer that is based on his or her previous purchase history, workout history and athlete inspiration.

The app will recommend products based on the individual user’s specific fitness tracking data. For instance, a consumer who lives in a cooler climate and who enjoys hiking may be recommended products such as an Armour outerwear or baselayer. On the other hand, a consumer in a warmer climate who has recorded several runs via the MapMyRun app may be provided with running footwear or UA CoolSwitch apparel options.

Under Armour’s mobile shopping app is one-of-a-kind.

According to the company, its UA Shop retail app is the only one on the market directly connected to the health and fitness data of over 170 million digital fitness members.

Under Armour’s senior vice president of revenue, Jason LaRose, said in a press release that “UA Shop is the next step in our connected fitness evolution as Under Armour becomes a true Math House.” LaRose added that “This app was created to maximize our digital platform and complement our existing in-store experiences by bringing consumers a way to find the products they want, when they want it.”

Presently, the mobile shopping app is available exclusively to iOS users and can be downloaded from the Apple App Store. That being said, the company has said that UA Shop will also become available to Android users and should be heading to the Google Play store soon.

The hot mobile commerce application has linked up with the hit celebrity’s game for a whole new experience.

The popular m-commerce mobile apps from Spring and from Kim Kardashian have now joined together to help to provide an improved overall experience that will result in considerable growth to the user base of both applications.

The Spring and Kim Kardashian: Hollywood applications let users use a game experience to enjoy fashion.

The combined mobile apps will provide users with a virtual boutique inside the game that will allow Spring to place the name of its products in front of the tens of millions of players of Kim Kardashian: Hollywood. That game app now allows user to be able to clothe their avatars in the items available at Spring. Players can choose items from among 12 different brands carried by Spring, such as Clare Vivier and Jonathan Simkhai.

Links are embedded within the combined mobile apps to encourage players to download and then shop.

In that way, one of the Kim Kardashian: Hollywood mobile game players will be able to dress their avatar, click on a link to download the Spring app, and then shop for the types of items they saw while they were creating an outfit for their avatar.

This isn’t the first time Kardashian’s game app has played host to another company’s experience. In fact, top designers Olivier Rousteing and Karl Lagerfeld have both used the mobile application to promote some of their own collections. That said, this relationship with Spring does represent the first time the game has been used to sell several brands simultaneously in order to be able to boost visibility in front of a broader and younger demographic as it steps into its second year.

First launched in 2014, Spring has seen a tremendous growth through its mobile apps and is now selling products in the clothing, accessory, beauty and home categories from several different brands. The interface offered by the application is comparable to that of Instagram, as it offers a feed of images from various brands which have been selected to appeal to the interests identified by the user him/herself.