Tag: mobile commerce adoption

Mobile commerce has grown 136 percent this year over last

The report on an index has indicated that the sales over smartphones and tablets have massively risen.

The IMRG Capgemini eRetail Sales Index data has now been released and it has indicated that the growth that has been experienced over the last year in mobile commerce has been tremendous.

The data compared the sales that were made this June with those that were achieved in June 2012.

What the Index noted was that the sales over mobile commerce had increased by 136 percent this June in comparison to those from last year at the same time. The index as a whole had increased by 8 percent in May 2013.

The research also indicated that there was growth in the mobile commerce conversion rates.

Mobile Commerce Growth 2013What the data from the index showed was that mobile commerce conversion rates grew from having been 1.3 percent in June 2012, to this year’s much more promising 2.0 percent. This is a tremendous increase in the conversion rate and will be a meaningful one for people who are selling over the channel.

A great deal of the credit for the increase in mobile commerce conversion rates was handed to tablets, which are becoming increasingly popular and are used more frequently by online shoppers.

According to the Capgemini head of retail consulting and technology, Chris Webster, “The mCommerce Index remains strong as consumer confidence in purchasing goods and services via smartphones and tablets continue to grow.” He also went on to explain that “The findings provide further evidence of the value mobile technologies have brought to the retail sector as consumers continue to shop via this channel.”

This is a strong indication that retailers who are not placing a notable focus on mobile commerce would be advised to do so or risk falling behind their competition who are becoming more appealing and convenient to consumers who are using their smartphones for a growing number of purposes every day.

At the same time that mobile commerce was excelling, overall online retail sales also saw a massive year over year increase, with current levels being 20 percent higher than they were last year. This is the largest growth that has been recorded in two years. The monthly increase from May to June this year was 2.4 percent and represented the first time in five years that there was a growth between those two months.

Mobile Commerce to reach $3.2 trillion in 4 years

Juniper Research predicts that the channel will take off by more than double by the year 2017.

According to the latest predictions that have been released by Juniper Research, mobile commerce will experience more than a doubling between now and 2017, when it will reach $3.2 trillion.

This was one of the forecasts that it made in its recent report on smartphone and tablet transactions.

The firm released its data in the Mobile Commerce Markets: Sector-by-Sector Trend Analysis & Forecasts 2013-2017 report. It also predicted that by the end of this year, m-commerce would be able to break the 1.5 trillion level.

Though the majority of mobile commerce transactions started as digital good purchases, this is growing broadly.

Mobile commerce researchAs smartphone payments have diversified, this has allowed mobile commerce to considerably broaden its reach beyond the sale of digital products such as music, ringtones, videos, games, and ebooks. Though the majority of the sales remain within that area, as well as in the banking industry, retail is seeing a growing amount of action and will play an increasing role in the overall mobile sphere.

Retail and airlines are predicted, by Forrester, to be the ecosystems in which there will be the most considerable contribution to mobile commerce in the near future. Airlines have already been expanding their platforms for digital ticketing and are actively encouraging travelers to use these methods through apps as well as through loyalty reward programs and other forms of advantage.

Though it has been a learning experience until now – and continues to be to a certain degree – retailers are also now learning how to provide an engaging mobile commerce experience to consumers, encouraging them to use their devices on an increasing basis to shop and to make actual purchases.

As more retailers offer apps and optimized mobile commerce website experiences, it makes it easier for consumers to be able to learn about products, compare prices, and shop on the smaller screen, at times that are most convenient to them, no matter where they happen to be. Often, this includes assisting them to decide among different products that they will then purchase while in store.