Tag: mobile commerce adoption

Mobile commerce sales at Snapdeal reach 30 percent

Smartphone based purchases are representing a very large proportion of the overall figure.

The largest online marketplace in India, Snapdeal, has just released its mobile commerce data in that it has revealed that at the moment 30 percent of online purchases are originating from smartphones.

This trend has appeared to increase to a tremendous degree on the website, skyrocketing over last year’s figures.

When compared to the mobile commerce proportion of online purchases, last year, it looks as though the figure has grown by a tremendous 10 times. This is because at the same time last year, only 3 percent of the Snapdeal purchases were originating from smartphones.

The mobile commerce research was conducted by Snapdeal, itself, and provides insight into buying behaviors.

This mobile commerce study provided interesting and useful knowledge regarding the way that consumers behave, and the trends that are forming around them. The average number of visitors recorded by Snapdeal for its website was between 35 and 40 million per month. Among them, 12 million are from smartphones. From that 80 percent is organic, and 60 percent is new to the website. Among those shopping from their smartphones, 75 percent were COD, while the last quarter paid in advance.Snapdeal - Mobile Commerce

This last data suggests that consumers may not be entirely comfortable making mobile commerce purchases online, and that they are taking precautions by paying on delivery instead of trying to pay in advance before they have received the product, in the vast majority of circumstances.

The majority of the mobile commerce visits to the sites originated from the cities of: Hyderabad, Bangalore, Kolkata, Chennai, Mumbai, and Delhi – listed in no particular order. The top selling categories over this channel on the Snapdeal website were clothing (both men’s and women’s), men’s footwear, flash drives, and memory cards.

This mobile commerce data, as a whole, suggests that the majority of smartphone users are shopping a great deal more over their devices and that this growth rate is an exceptionally rapid one considering the difference between the figures from last year and the statistics that have been recorded from this year.

Mobile commerce used by over 25 percent of consumer electronics shoppers

The favorite apps are those that simplify retail purchasing, such as those that guide the in-store process.

The results of a new study by Parks Associates have now been released and have shown that over one in four shoppers of consumer electronic products in the United States who have broadband capable devices use mobile commerce apps on their smartphones in order to help them to make a purchasing decision.

They use a number of different features from these applications to help them to decide what is best.

Among the favorite mobile commerce app features, said the report, were functions for product research, QR code and barcode scanning, as well as apps that provide interactions with brands and the retailers themselves. The report on the research was published by Parks Associates under the title “Mobile Commerce: Keys to Mass Adoption”.

Forty three percent of American smartphone owners used mobile commerce to help buy a product in September.

smartphone consumers and mobile commerce Consumers – particularly those that shopped at Best Buy, Walmart, and Target – were also noted to be beginning to use their smartphones to make purchasing decisions via mobile commerce channels while they are actually in the stores. These three brands all encourage their shoppers to use their own apps while they are within their stores. According to Parks Associates, it is Target shoppers that are most likely to use these applications while they are looking to purchase a consumer electronics product.

According to a Parks Associates senior analyst, Jennifer Kent, “Consumers are using apps and smartphones to enhance their brick-and-mortar shopping experience, with Target shoppers emerging as the most enthusiastic app users.” She also stated that “Our research shows 54% of Target shoppers used at least one mobile commerce app while shopping in a store for CE, while only 38% of Walmart shoppers did the same.”

The analysts behind the mobile commerce report suggested that all retailers begin to embrace the smartphone friendly experience – both with their own apps and third party products – as a method of providing consumers an enhanced overall shopping experience, as well as a front line defense against losing sales to showrooming.