Tag: mobile app trends

Most shoppers use a mobile app to browse before they buy

A recent survey has shown that apps play an important role in m-commerce decision making.

The results of a new survey that was conducted by Apptentive have shown that most shoppers will browse through at least one retail mobile app before they actually head out to a brick and mortar shop to purchase the item they have been considering.

The survey involved the participation of 350 people, and was held in July 2015 regarding shopping habits.

What the survey showed was that when consumers were considering making a purchase, many of them would turn to a mobile app, or several applications, to help them through the decision making portion of their purchasing experience. The data leaned heavily to the side of using mobile technology when retail shopping was involved.

The survey showed 88 percent of shoppers used a mobile app from one of their favorite retailers.

Mobile app used for browsing before buyingIt also revealed that 61 percent of the participants said that they had used those mobile apps within the month prior to having participated in the survey. A smaller number of the respondents, 26 percent, said that they used their retail apps on a regular basis – that is, 7 or more times per month.

Overall, the mobile device users would look to their apps to help them to prepare to head out and go shopping. They would usually have finished using those applications ahead of actually arriving at the brick and mortar shop. Apptentive called the behavior “app-rooming”, as 71 percent would use the application as a kind of digital showroom, to look through the specifications of a product before actually heading over to look at the physical item that they wished to purchase. Those shoppers conducted this app-rooming behavior at least one time every month.

Once they actually reached the stores, they would still use the mobile app, but not quite as much. Just slightly more than half of the respondents to the survey had used retail apps while they were actually within the store itself. Still, over half is a highly significant proportion of the customers that make their way into a store on any given day.

Mobile apps are launched 60 times daily by 15 percent of users

A recent study determined that 280 million people are launching their applications many times each day.

A new report from Flurry has been released and what it showed was that there is a considerable group of people that they are labeling “mobile addicts” due to the number of times that their mobile apps are launched within any given day.

What they found was that 15 percent of smartphone and tablet users are launching their applications very often.

In fact, the Flurry report showed that those 15 percent are launching mobile apps at least 60 times per day. This meant that they fell into the category of mobile addicts, as defined by the firm, and that there are an estimated 280 million of them around the world. These 280 million people are continually using and launching applications in their mobile devices. Though this may not sound like very much when compared to the complete global population, keep in mind that it is 15 percent, which means between one and two out of every 10 people could fall into this category.

In fact, the number of people launching mobile apps at that rate is equivalent to one of the most populous countries.

Mobile Apps & Mobile UsersTwo hundred and eighty million people is the same number as the fourth most populated country on the planet, only slightly behind the population of the United States. When considering that mobile addicts could make up the fourth most populated country in the world, it starts to put things into perspective with regards to the usage of these devices and how much some people are actually using them.

Furthermore, the mobile addicts usage group is also the one that has the largest growth in terms of its own population. In fact, over the last year, the number of people who would fall into that group grew by a massive 59 percent.

Among the primary drivers of this very high rate of usage of mobile apps is messaging and social applications. Those are the types of app that are launched 6.6 times more frequently than are used by the average smartphone or tablet user that is not considered to be an addict.