Tag: Mobile app downloads

Since the social network split its applications into smaller, specific offerings, some interesting trends have developed.

When it comes to the Facebook mobile app, there are actually quite a few from which to choose, and what is interesting about the download stats is that it is the Messenger application that is proving to be the most popular, even over the main flagship offering from the company.

The two social apps have been available since 2012 and the Messenger offering is notably more popular.

In fact, from 2012 through the first six months of 2015, the Messenger mobile app from Facebook has managed to bring in over 646.6 million downloads throughout that time. This, according to the app analytics from the Sensor Tower firm. Throughout that same span of time, the flagship Facebook social media app was able to achieve an impressive but notably lower 568 million downloads.

Aside from those two Facebook mobile apps, none of the brand’s other applications even come close.

Facebook has a range of different applications available for various purposes, but aside from those top two options, none of the other options are nearly as popular. To put it in perspective, all of the other Facebook apps, combined (aside from the flagship and Messenger options) have accumulated a total of 637.5 million downloads, total. That is about 9 million downloads fewer than Messenger’s total, all on its own.

What should be noted is that a number of the Facebook applications are from the company’s Creative Labs division. The purpose of that team is not necessarily the generation of the largest number of downloads. Instead, it is to use its app offerings to better understand the overall Facebook usage experience so that the primary apps can be enhanced to fit the wants and expectations of the users.

For example, the company learned a great deal its mobile apps such as Paper, so that it would be able to better design its instant articles feature, which makes it possible for news organizations to make social network posts of their articles directly onto Facebook. In the case of Messenger, though, the application has managed to hold the first position at both the Google Play and App Store ranks for quite some time.

This new milestone has suggested that the company’s strategy to cross platforms is a successful one.

According to the latest download figures, Microsoft Office apps have now been downloaded over 100 million times, which has indicated that despite a great deal of controversy surrounding the cross platform strategy that the company has adopted, it is paying off.

The suite of apps has been made available to users of Android, iOS and recently Windows Phone based devices.

The software and technology giant held its third quarter earnings call, last week, and revealed that its Microsoft Office apps have been doing very well on the operating systems of its rivals, Google and Apple. “We are clearly taking Office everywhere” explained the company’s CEO, Satya Nadella, as it described the rapidly growing popularity of the suite of applications.

He went on to state that “Core to our mobile first strategy is to ensure that our service end points are on every mobile device, and to that end we have seen continued momentum with more than 100 million downloads of Office on iPhones, iPads, and Android tablets.”

Nadella pointed out that the cross platform versions of the Microsoft Office apps is only the start.

He also discussed the recent release of Outlook mobile apps on the Android and iOS platforms which occurred in the second quarter of this year. Moreover, Nadella also said that the company is making updates to its OneDrive applications and that said that there would very soon be a preview of an upcoming version of the Office software suite that has been designed for Mac computers. This, he said, means that the Office service is now being made available to users on more devices than ever before.

This represents considerable achievements for Microsoft, since the rise in use of Microsoft Office apps has also meant that there has been a notable increase in the subscriptions to Office 365. According to the figures cited by Nadella, that service is now seeing an average of 1 million new customers every month and that the company now has over 12 million subscribers to that service. That represents a very healthy growth of 35 percent over what it had been in the quarter before.