Tag: mobile advertisments

Brandtone, a company from Ireland, has now partnered up with the corporation in south-east Asia.

Mobile Marketing business, Brandtone, has now revealed that it has agreed to work with Unilever in order to assist that company in being able to engage with millions of people residing in south-east Asia.

These two businesses have already worked together and have been successful in their partnership.

They have already managed to run online, offline, and mobile marketing campaigns for the Sunlight and Magnum brands owned by Unilever. The most recent deal will have the Irish firm working to bring the consumer product giant’s customers in south-east Asia to a position in which they will interact with each other. To start, it will ensure that these shoppers are – at the very least – accessible to the brand. Among the countries of focus will be Vietnam, Thailand, and the Philippines.

Brandtone has been responsible for other mobile marketing campaigns for massive companies.

Among the best known names that Brandtone has managed in terms of online, offline and mobile advertising include Heineken, Pepsi, Mondelēz (previously the Kraft snacks division), and Kellogg’s. They have worked to bring those brands into the developing world through mobile technology based interactions.

In south-east Asia, the smartphone penetration rate is as tiny as 20 percent in certain regions. Therefore, Brandtone uses SMS rewards programs in order to provide consumers with incentives. In return for those benefits, customers provide the company with some information about themselves that will then be used in order to create marketing campaigns that are better designed to be relevant to the specific needs and wants of those people.

According to the Brandtone chief executive, Donald Fitzmaurice, “When we announced our expansion into Indonesia almost a year ago, even we could not have predicted the scale of demand from brands for mobile-first data-led marketing strategies, nor how receptive consumers themselves would be.”

He explained that this part of the world has reached a mobile marketing tipping point and that he felt that this was the ideal time for Brandtone’s clients to be able to use the “power of mobile and big data” in order to reach those consumers in a highly effective way.

The tech giant has now patented a tool that would display advertisements based on how much money a user has.

Reports are now showing that Apple has patented a new tool that would make it possible for mobile ads to display only products and services that should be considered affordable to the individual user of that device, according to their own banks.

This mobile marketing strategy would target people based on their incomes and credit card balances.

It is already common practice for marketers to obtain information about the kinds of products that smartphone and tablet users have the greatest likelihood of purchasing based on the sites that they visit and other interactions that they have with their devices. Physical location, gender, and age can all play an important role in decision making when it comes to the types of products and services that you will buy, and they will also impact the kinds of ads that will be displayed on your device screen. However, this type of information could soon have an even larger influence on the mobile ads that you are seeing than has been the case in the past.

The idea is that the mobile ads won’t just be for the types of things that we want, but for what we can actually afford.

After all, if someone has a budget of $100 available to them, then serving them a mobile advertisement for a $900 outfit won’t do anyone all that much good; not the consumer and not the advertiser.

Now, Apple has received a U.S. patent in order to try to repair this issue. They intend to do this by checking into the credit card balance of a user in order to be able to display mobile marketing that is more appropriate to their available funds. The description and illustration of the patent that was granted by the U.S. Patent and Trademark Office, described it as a “method and system for targeted advertising of goods and services to users of mobile terminals.”

It looks as though it would have to be an opt-in program (though that is not necessarily confirmed), to ensure that those individuals will be shown mobile ads only for products and services that they will be able to afford, based on their own banking information.