Tag: mobile advertising network

The deal was just publicly confirmed between TapJoy and Nido Labs and its popular fitness apps.

A partnership has just been formed between the popular mobile marketing network, Tapjoy, and the creator of Alpha Trainer, Nido Labs, in order to provide consumers with an entirely new way to sign up for their own workout programs.

There is tremendous potential in this deal as Tapjoy already reaches up to 435 million people every month.

This, in combination with the fact that Nido Labs’s Alpha Trainer is among the highest grossing mobile fitness applications currently available, means that the mobile marketing network partnership is a powerful one. It will also mean that consumers will have a new opportunity to obtain an advanced 14 week long workout program that will be sent to them directly through their smartphones or tablets.

The purpose of the mobile marketing network partnership is to help users keep in budget while staying in shape.

This, according to the announcement that was made to inform the public of the new partnerships. Effective right away, the Alpha Trainer app’s Android version is now integrated into the model for the Tapjoy Mobile Value Exchange, in which consumers earn virtual rewards by engaging with the ads that they receive on their mobile devices. By doing so, they gain access to various different kinds of digital rewards. In this case, it means that they can use the massive database of more than 100,000 customized workout programs that are being labeled as professional quality.

The joint statement that was released by Tapjoy and Nido Labs, expressed that “This partnership follows a trend of content verticals embracing the rewarded advertising model and marks a shift in how fitness programs are made available to consumers”. This will also place Alpha Trainer among the first personal fitness and training applications that provides a value exchange and virtual rewards model that will allow its users to be able to obtain a 14 week workout program of a professional quality.

The mobile marketing network program is also working on establishing alternative payment methods so that customized programs can also be customized.

Recent research reveals mobile publishers are overtaking mobile advertising networks.

One of the latest reports published by IDC found that social media marketing giants like Facebook, Twitter and Pandora, are now dominating the mobile ad market industry, which was previously controlled by Apple and Google, as well as other large and small mobile ad networks.

The report results show there has been a big shift in mobile advertising.

According to the study, social media marketing claims 52% of the display advertising space. Mobile publishers are no longer taking a backseat to the usual mobile ad frontrunners. Instead, the IDC report shows that they are consistent in their overtaking of the ad market. This is a significant shift in mobile marketing advertising trends.

Mobile advertising networks are anticipated to continue to lose market share to social media marketing.

The report not only highlights that social media marketing publishers are dominating market share, but that is highly likely they will continue to do so. Karsten Weide, IDC’s Vice President of Media & Entertainment, observes that “Networks, especially independent ones, are entering a difficult phase, in which, with an ever smaller share of revenue, they’ll have to compete with publishers, which will only grow in strength.”

The growth rates of the mobile ad market in the U.S. continue to drop annually. In 2012, the market increased by 88%, which is quite the drop from 2011 when its growth rate had increased by 125%. That being said, despite the decline in market growth, mobile advertising has experienced a major increase in terms of spending. Last year, total spending amounted to $4.5 billion which is significantly larger than the $2.4 billion total in 2011.

In addition, the proption of the market that was represented by mobile from among all online advertising was up from 7% in 2011 to 11% in 2012. As for the future, IDC anticipates a 55% to 65% growth rate for the mobile ad market and for the U.S. to spend about $7 billion in mobile ads.

Based on what was revealed in the report, it appears that with social media marketing gaining a lot of strength, mobile ad networks will need to prepare for stiff competition in the mobile ad market.