Tag: mobile ads

In terms of investor optimism, the search engine giant appears to have a massive advantage over Apple.

Google has earned its way into a very impressive position ahead of Apple in terms of optimism expressed by investors, as its mobile marketing and other strategies have brought its shares up above $831 and building, while Apples are hanging low at around 426.18.

Every passing day seems to be looking better for Google due to the strategies that are keeping its future bright.

Bloomberg compiled data has revealed that the shares at Google are currently trading at a price that is 25 times its current profit. This is considerably better than Apple, which has a current price to earnings ratio that is under 10. The primary difference between the successes of these two companies is being credited to the mobile marketing at the search engine king.

Lucrative prospects for mobile marketing are making a considerable positive impact on Google.

The mobile marketing there is looking so positive that investors are clearly willing to pay more for the company’s shares than every dollar of earnings that it brings in. This is far superior to the results being seen by Apple.

At the moment, Google is estimated to hold over 40 percent of the total online American online advertising marketplace. Forecasts are suggesting that it will only continue to grow its hold on the $37.3 billion that is being spent for this purpose by businesses every year, in order to better communicate with their audiences.

Google has also just entered into an important new partnership with Samsung Electronics Co., which has boosted its share in smartphone and tablet software. This has only built its competitive threat against Apple, as investors impatiently await the next release from that company, to see if it will be any more successful than the last two releases which have generated considerable consumer disappointment.

According to B Riley & Co. analyst, Sameet Sinha, “There’s only one company benefiting from all the growth areas of the Internet — be it video, mobile, local, social, display advertising.” Sinha added that “Apple has just done well in devices, nothing else.” With Google asserting itself in the mobile marketing sphere, this could prove dangerous to Apple unless its next release is spectacular.

Mobile ads to become more plentiful, according to eMarketer projections

Mobile advertisements are already in high supply, but they may soon become even more plentiful according to projections from eMarketer, a market research and digital media firm. The firm notes that more companies are putting focus on reaching mobile consumers. The best way to do this, of course, is through mobile advertisements that can be found in applications and websites that are optimized to be viewed on a mobile device. eMarketer expects the mobile ad market to become much more valuable in the coming year due to the increased interest companies have in reaching mobile consumers.

Mobile ad market to triple by end of 2012

According to eMarketer, the mobile ad market will triple in value by the end of 2012, reaching the $4 billion mark. Facebook, Google, and Twitter are cited as being powerful forces behind the growth of mobile ads. These companies offer ad space to others and each boasts of a massive reach in terms of consumers. Google alone is expected to bring in more than $2.2 billion in mobile ad sales this year. eMarketer predicts that Facebook will see $339 million in revenue from its recently launched mobile advertising venture.

Market to reach $21 billion by 2016

eMarketer predicts that mobile ad sales will exceed $7 billion in 2013, with sales reaching nearly $21 billion by 2016. Businesses are intent on reaching consumers through their mobile devices because more consumers have access to smart phones and tablets. These consumers tend to use their mobile devices in their daily lives, thus creating an opportunity for businesses to be in constant contact. Mobile device penetration has yet to show signs of slowing down, so the mobile ad market is poised for aggressive growth in the future.

Retailers are strong advocates for mobile advertisements

Though the mobile ad market may have a bright future, it currently only represents some 2% of the advertising market overall. By 2016, eMarketer predicts that mobile ads will take up 11% of the market. Retailers are among the most prolific companies that make use of mobile ads and these companies have seen strong gains from their engagement with mobile consumers in recent years.