Tag: mobile ad trends

Global Mobile Advertising market to grow at a CAGR of 24.24% over the period 2015-2018. Mobile advertising is one of the fastest growing fields in advertising, which drives the growth of online advertising. Mobile advertising is a platform for advertising through mobile devices such as tablets and smartphones. A rapid increase in the number of mobile devices has induced advertisers to choose mobile advertising. Search, display, and messaging are the three advertising platforms in the Global Mobile Advertising market. Retail, Financial Services, and Pharmaceutical are the three leading industries that invest in mobile advertising.

Request For Report Sample @ http://www.marketresearchstore.com/report/global-mobile-advertising-market-2708#requestSample

Consumers are increasingly spending more time watching videos, browsing the internet and using other applications on their mobiles, which is persuading advertisers to invest in mobile video advertising.

According to the new report, advertisers are increasingly buying mobile ad space through programmatic channels, which has made programmatic video for mobile devices the fastest growing segment in the Global Mobile Advertising Market.

“In 2013, more than 65 percent of mobile display ads were traded programmatically and this figure is expected to skyrocket in the coming years,”.

Enquiry Before Buying @ http://www.marketresearchstore.com/report/global-mobile-advertising-market-2708#reportPriceDetails

Covered in this Report

This report covers the present scenario and the growth prospects of the Global Mobile Advertising market for the period 2014-2018. To calculate the market size, the report takes into account the revenue generated from search, display, and message mobile advertising. The market size in the report is the net of agent commission, production cost, and discount.

Global Mobile Advertising Market 2015-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC and EMEA regions, Latin America, and North America; it also covers the Global Mobile Advertising market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Read Full Market Researech Report with Table Of Content @ http://www.marketresearchstore.com/report/global-mobile-advertising-market-2708

Programmatic channels enable advertisers to plan, create, buy and measure the effectiveness of mobile display ads. Furthermore, real time bidding (RTB) spending is also expected to increase threefold in the next four years, as it enables brand advertisers to reduce advertising costs and model ads according to the target audience.

“Mobile RTB, which initially accounted for about 30 percent of total mobile ad buying, is expected to climb to more than 45 percent of ad buying during the forecast period.”

The global earnings from smartphone based ads is increasing at a very rapid rate.

A recent report has indicated that the global revenue from mobile advertising, last year, increased by a tremendous 64.8 percent, which is a direct reflection of other trends relating to smartphones.

The region in which the fastest revenue growth was experienced was in North America, at 76.8 percent.

That said, mobile advertising appeared to experience a rapid growth rate worldwide. Other regions all experienced increases in revenues that were more than 50 percent. The form of mobile marketing that saw the highest rate of growth in terms of its revenues was mobile display ads. That category increased its revenues by 88.1 percent, year over year. It managed to surpass mobile search as the dominant category in the smartphone based advertising segment. This data was reported by the Mobile Marketing Center of Excellence at the Interactive Advertising Bureau (IAB), as well as IAB Europe, and HIS Technology.

The report found that global mobile advertising revenues reached the $31.9 billion mark, last year.

That revenue represents an increase of 65 percent. Of that, North America made up 44.9 percent of the revenues.

When looking at the individual categories of mobile ads, mobile search lost its first place status to mobile display, which is now the biggest segment. Mobile display saw a growth rate of more than 88 percent.

According to the senior vice president of IAB, Anna Bager, who is also the general manager for the IAB Mobile Marketing Center and Digital Video Centers of Excellence, “Mobile devices are at the center of consumers’ lives across the globe and these numbers reflect brands’ increasing recognition that this medium holds great power. Now is the time for the industry to coalesce on standards and guidelines to build even more momentum for mobile marketing around the world.”

It is more than clear that mobile advertising is growing at an exceptional rate, as marketers, brands, and businesses alike begin to discover that the time in which this category can be considered a luxury or a novelty has passed. Mobile-geddon has shown that there is no way to continue to deny that advertising over smartphones and tablets has become a vital part of marketing.