Tag: mobile ad spending

In the United States, smartphone and tablet users are being targeted at a rate that is more rapid than other categories.

According to a recent report by BI Intelligence, mobile marketing is growing at a faster rate than advertising over any other digital channel in the United States, as a rising amount of the overall ad budget by marketers is being allocated to catching the attention of an increasingly large number of users who look to their smartphones and tablet screens first.

Traditionally, there has been a considerable gap between the amount of time spent on mobile devices and the ad money for the channel.

The users of smartphones and tablets have been spending a rapidly rising amount of time on those devices, to the point that it is very significant, and it is still growing. That said while the amount of money spent on mobile marketing is also on a rapidly rising path, it remains quite tiny when compared to the amount of time that users are spending on the devices. The BI Intelligence report shows that this disparity is about to start to narrow, as marketers start to more readily embrace mobile optimized advertising formats.

Among these optimized types of mobile marketing are native ads and interactive rich media.

As the improvement of targeting continues, says BI Intelligence, there will also be an increase in the number of advertisers that will discover the ways in which the mobile advertising platform can effectively be utilized.

The prediction from the report was that by 2018, the mobile ad spend in the United States will reach almost $42 billion. This will be the result of a 43 percent five year compound annual growth rate starting in 2013.

The report examined some of the most important and successful mobile marketing formats, which include the user of social, video, search, and display. The report provided considerable insight into the firm’s predictions with regards to the areas that will see the largest amount of spending from a mobile advertising budget, while looking at the overall performance that may be expected from the ads produced for smartphone and tablet screens.

The marketing industry in the United Kingdom is poised to watch smartphone ads leap ahead of newspapers and magazines.

A new forecast was recently released regarding the future of mobile advertising in the United Kingdom, and it is believed that by next year, the channel will overtake the newspaper and magazine ad market, as well as the spending for TV commercials.

The forecast also predicted that spending on these smartphone and tablet ads will reach £4.5 billion in 2016.

The report was published by eMarketer, which is expecting to see a growth in mobile advertising spending by 96 percent during 2014, to bring it to a total of £2.02 billion. That said, even by the end of this year, it will still be only a sliver behind the forecasted £2.06 that is expected to be spent on print ads in newspapers during the same period of time, said the eMarketer report.

The mobile advertising opportunity in the U.K. is being seen as massive due to the device penetration there.

The report stated that “half of Britons are expected to own an iPad, Kindle, or similar tablet device by 2018”, and with this mobile device usage, it is easy to understand why the ad market over that channel is set to grow by another 60 percent in 2015, to bring it to £3.2 billion in total.

The report went on to say that “Continued robust growth in the mobile channel is driving the bulk of [overall] digital ad growth in the UK.” As both mobile and video ad spending is taking off at an explosive rate, eMarketer feels that this will only drive the ad spending throughout this year and next.

In fact, the complete market for digital advertising in the United Kingdom is expected to be worth £7.25 this year, rising to £7.97 next year, and then to £8.64 by the close of 2016. The report suggested that mobile advertising aimed at smartphone and tablet consumers will make up almost 30 percent of the overall ad spending that occurs in the country, this year. That figure should increase by over half by the end of 2016.