Tag: mobile ad spend

Mobile marketing budgets to increase by 25 percent

| October 1, 2015

A recent India based study has shown that interest in advertising over this channel is growing fast.

Even though marketers in India typically reserve 10 percent or less of their total advertising budget for mobile marketing, a new report has indicated that this trend is currently changing and that by the end of the year, that figure will have risen by 25 percent.

Marketing firms in India tend to spend less of their overall ad budgets on mobile than Asian Pacific counterparts.

Almost 75 percent of marketers in India currently reserve 10 percent or less of their overall ad budgets for mobile marketing. In Asia Pacific countries, only 66 percent have such a low percentage reserved for this channel. This, according to a report that has been issued by Warc and the Mobile Marketing Association. That said, the report did take care to underscore the fact that much of the industry is expecting to increase their amount of spending on smartphone ads by 25 percent.

The portion of the mobile marketing budget will also continue to rise by another 51 to 99 percent by 2020.

Mobile Marketing BudgetThere will also be overall advertising budget growth heading to India, this year. Therefore, even though there will still be companies that will be spending only 10 percent of their total budget on mobile ads, the amount of money actually being spent will be increasing. In fact, the total budgets in India are predicted to rise by an average of 46 percent, which is slightly higher than Asia Pacific company counterparts, where the prediction is a 43 percent increase.

To explain the growth in the amount of spending that will be dedicated to mobile advertising, the report indicated that the cost associated with smartphone ads has increased by 49 percent. Therefore, to maintain the same strategy, it is costing companies more. “While marketers appreciate the importance of the mobile channel in India, full potential of mobile advertising is still to be realized,” said the report.

Approximately 47 percent of the respondents to this survey stated that they felt that mobile marketing is an effective channel and that it provides brands with benefit.

Mobile advertising is growing rapidly in New Zealand

| April 14, 2015

The country has been making global headlines due to the increases that it has been seeing in its smartphone ad spend.

Despite the fact that New Zealand is a relatively small country and a limited market when compared to some of the other giant nations and populations, it is now at the top of mobile advertising headlines due to the massive growth that it has seen in its usage and spending.

This has occurred as a result of the latest figures that were released by InMobi in its annual report.

The Mobile Insights Report has now been released by InMobi and has placed the spotlight on New Zealand due to the tremendous growth that the country is experiencing in mobile advertising. The report showed that there were 4.4 billion ad impressions served on the country’s network, last year. When taking into consideration that there is a population of only 4.4 million people in the country, the smartphone based ad stats are very striking.

The report showed that the year before, there had already been 3.3 billion mobile advertising impressions.

New Zealand Mobile Advertising on the RiseThe InMobi report also showed that the company’s analysis showed that the in-app advertising in New Zealand experienced a growth of 45 percent in 2014 over what it had been the year before. In fact, those ads made up 71.7 percent of all impressions.

According to the InMobi Australia and New Zealand regional director and general manager, Jon White, “This significant growth on our network is further indication of the rapid shift in consumer behavior in New Zealand, reflecting both an increase in audience size, as well as an increase in activity.”

White then went on to say that while they now anticipate growth figures for mobile advertising to be large on their network, the statistics that were actually revealed within their analysis suggest that mobile ad use is “certainly still in a strong growth phase within the country.” He also pointed out that this represents a vital shift in the behavior of consumers and that marketers should be aware of it in order to be able to act on it appropriately.