Tag: mind commerce

Mind Commerce report highlights emerging trends in mobile space

| January 4, 2013

Mind Commerce ReportMind Commerce publishes new report on mobile opportunities

Mind Commerce, a leading market research and consulting firm focused on the mobile sector, has released a new study concerning the development emerging in the mobile device market and the trends seen in smart phones and tablet computing. Mobile devices have become an integral part of the lives of consumers all over the world. As these devices become more advanced, consumers are relying on them more heavily in their daily lives. The Mind Commerce study aims to shed some light on the trends that are emerging in the mobile field and how companies and consumers are responding to these trends.

Study draws upon information from wide range of reports

The study, titled “Wireless/Mobile Devices and Applications: Solutions and Market Opportunities,” highlights numerous trends that exist in the mobile market. The study itself is comprised of a wide variety of reports coming from Mind Commerce itself, as well as other sources. The study focuses on several sectors within the overarching mobile space and identifies some of the emerging trends therein that may represent significant opportunities for companies.

Mobile gaming and marketing highlighted in study

One of the aspects of the mobile space covered in the Mind Commerce report is mobile gaming. Mobile gaming is quickly becoming an integral part of the mobile experience. Gaming applications represent a major source of entertainment for consumers, many of whom are willing to spend significant amounts of money to get the kind of games they are interested in. Beyond mobile gaming, mobile marketing is seeing new trends emerge in location-based services offered through social media platforms, such as Facebook and Foursquare.

Professionals could benefit from information contained in study

The study from Mind Commerce offers a variety of information concerning these trends, much of which is targeted toward mobile network operators, mobile application developers, infrastructure providers, and mobile device manufacturers. This information could help these parties develop better strategies to engage consumers around the world by taking advantage of the trends that are emerging in the mobile space.

SoLoMo report released by Mind Commerce

| January 3, 2013

solomo mind commerce reportMind Commerce publishes new study concerning SoLoMo in the mobile space

Mind Commerce, a leading mobile research firm, has been releasing numerous studies concerning the mobile space recently. One of the latest studies coming from Mind Commerce is the “Social Local Mobile (SoLoMo) Game-Play Behavior in Free2Play, Virtual Goods & Hybrid Ecosystem” report. The 46-page report documents the emerging trends of the Social, Local, and Mobile (SoLoMo) aspect of the mobile world. According to Mind Commerce, SoLoMo is becoming something that businesses and application developers may need to pay more attention to.

Demand for social games and location-based services on the rise

SoLoMo refers to a wide variety of applications that incorporate gaming with social aspects and location-based services. Social games, such as those found on Facebook, that offer content relating to a player’s physical location are a prime example of this concept. Many consumers have become enthralled by such games, largely because of the fact that these games are free-to-play. Mind Commerce suggests that SoLoMo is beginning to approach a place where it can revitalize the mobile gaming ecosystem.

Small companies may establish a strong competitive edge with SoLoMo

As more developers begin to embrace SoLoMo, they may be establishing a strong competitive edge against larger and more established companies. Larger companies may have a wider reach than independent developers, but they are also more likely to conform to traditional forms of engagement and development. Large development studios tends to produce games that do not have social aspects or those that do not include location-based services. While these companies are expected to begin adapting to meet the demands of consumers, smaller companies may have already established a significant head start.

Game industry expected to put focus on SoLoMo in 2013

The SoLoMo study from Mind Commerce is geared for social media companies, location-based service developers, and the game industry in general. These parties are likely to find some benefit in the information they can attain through the SoLoMo study. Focus on SoLoMo is expected to become much more common throughout the game industry in 2013.