Tag: Miitomo

The video game giant may soon make controllers for smartphone and tablet games.

Nintendo hinted that a mobile game controller could be in the works in the future. The company revealed at its recent 76th Annual General Meeting of Shareholders that it may be considering designing its own smart device controller. The Japanese multinational consumer electronics and software company is no stranger to developing physical game controllers. There is huge potential that the company could benefit from designing and selling these controllers. They are likely to appeal to both Nintendo fans and older gamers who’ve grown up interacting with video games via button-pushing.

Nintendo also hinted at placing its focus on developing games engineered around touch screen controls.

During the Q&A at the general meeting, Shinya Takahashi, Nintendo’s general manager of entertainment planning and development, told shareholders, “I believe Nintendo’s way of thinking is to look at whether action games are really not impossible (without a physical controller for smart device applications) to create and how we can make it happen to create such a game.”

Takahashi explained that Nintendo will focus on making the best “Nintendo-like” applications, including those that are for everyone from children to seniors. In other words, the company does not intend to pour all of its energy only into action games.

In regard to the hint about developing a mobile game controller for smart device applications, Takashi said that “it is possible that we may also develop something new by ourselves.”

Mobile game controller hints aside, Nintendo also appears to be seeking programmers for smartphone games.

Nintendo has reportedly listed job openings for programmers interested in working on the development of its mobile games. The fact that the company is seeking to hire programmers specifically for its mobile gaming endeavors reveals that it is clearly dedicated to improving its position in the mobile games market.

Nintendo’s first game for smartphones and tablets, called Miitomo, has received mixed reception. It was a huge success when it was first released but has since dramatically declined in popularity, losing many of its users. It will be interesting to see if the company has better success with its Animal Crossing and Fire Emblem titles that are due out for mobile platforms this fall.

Although a mobile game controller for Nintendo games remains only a discussion at this point, such a device could help boost the company’s success in the industry.

It seems users may already be growing bored with the video game company’s first smartphone app.

Almost two months ago, Nintendo entered the mobile gaming market, launching its first game app, Miitomo. Unsurprisingly, it was a huge success when it first hit app stores, surpassing 4 million active users in mid April and pulling in an impressive $280,000 per week for the company. Since its launch, the Nintendo mobile game has had over 10 million downloads. However, it seems to have lost momentum, and interest for the game appears to be waning, turning this somewhat social network-style game into a ghost town.

Currently, only an estimated 2.5 million users play Miitomo.

A recent study conducted by Survey Monkey Intelligence found that while the game has had 10 million downloads, not all of these players have returned to the game. In fact, according to the study, it is estimated that presently only 2.5 million users actively play it, which is a low number considering the millions of downloads the game has had.

Furthermore, the study found that when compared to two popular mobile games, King’s, Candy Crush Jelly Saga, and Supercell’s, Clash Royale, Miitomo is only played half as much per week. It also has a fairly high weekly churn rate at 48% compared to Clash Royale’s 20% rate and Candy Crush Jelly Saga’s 23%.

This is problematic for Nintendo because since the game is like a social network, the gameplay relies on users interacting with one another. Therefore, once the user-base drops, there isn’t too much that can be done to maintain interest.

The fact that this Nintendo mobile game also functions like a social app could be one of its downfalls.

One of the reasons why Miitomo may be declining so rapidly is due to the fact that it is a social app/game hybrid. Once a player’s Mii is fully customized, all that’s left for a player to do is explore little quests and play the app’s solitary games. While players can use their Mii to interact with other players, unless players want to interact with random strangers more than their friends, it likely won’t be that fun.

That said, it’s still too early to tell if Miitomo will become the Japanese gaming giant’s first mobile app blunder. Nevertheless, even if it turns out to be a bust, this Nintendo mobile game won’t be the company’s last.