Tag: middle east

HP taps Carta for new mobile payments initiative

| July 27, 2015

Carta Worldwide to provide HP with efficient and secure mobile payments technology

Hewlett-Packard (HP) has chosen Carta Worldwide, a developer of transaction technology, to deliver new mobile payments services to its customers. These services will be delivered to those in Europe, Africa, the Middle East, Asia, and Canada. Carta’s cloud-based payments and tokenization technology will be used to help HP meet the growing demands for mobile payments support that are coming from consumers. This technology may also introduce more security to the payments sector.

Tokenization may help make mobile transactions significantly more secure

HP suggests that Carta is one of the only companies that is capable of offering everything its customers need for convenient and secure mobile payments. The company’s tokenization technology, in particular, is considered quite robust, and may provide consumers with a greater sense of security when it comes to making a transaction with their mobile devices. Tokenization involves using digital tokens in place of financial data, and these tokens can be used to authenticate a transaction.

Mobile payments continue to gain prominence among consumers and businesses alike

HP - Mobile Payments TechnologyMobile payments are becoming more popular among consumers, but many people still have concerns about the security of making a transaction with a smartphone or tablet. These security concerns have slowed the adoption of mobile payments among consumers as well as retailers. Companies like Carta and HP have been looking for ways to lay these security concerns to rest and cloud-based payment systems combined with tokenization may be an adequate solution to this problem.

Carta intends to provide HP with future-proof technology that will allow it to compete more aggressively in the mobile commerce space

Carta’s services allow its customers to quickly deploy a wide range of mobile payments solutions. The company believes that its technology will provide HP with a “future-proof” roadmap for its plans in the mobile payments space. HP will, of course, face competition from other companies that have their own interests in mobile commerce, but providing consumers with a safe way to purchase products with a smartphone may win the company some significant favor.

Tango receives new mobile commerce feature

| May 18, 2015

Tango Shop launches, allowing users to shop for products from Walmart and AliExpress

Popular mobile messaging application Tango, which is backed by Alibaba, is receiving the ability to participate in e-commerce. The app has become a resounding success among consumers, giving them a convenient way to communicate with one another. A new service called Tango Shop has been launched that will allow app users to browse for products and make purchases. The products available through Tango Shop come from Walmart and Alibaba’s international shopping branch, called AliExpress.

Mobile messaging app now has the ability to participate in mobile commerce

Tango now has mobile commerce capabilities. This may make the application significantly more popular than it already is. Adding a mobile shopping service to the app is likely to increase its value when compared to other messaging apps. This will allow Tango to compete for consumer affection more effectively, which may make it difficult for other messaging applications to tap into a growing consumer base of people that want more value from their apps.

Tango may find significant success in the Middle East and the United States

Since 2009, Tango has found a great deal of success in the United States and the Middle East, as well as Asia. Asian consumers may be more likely to use the mobile commerce service introduced to the app, largely due to the fact that they are quite interested in mobile shopping. Those in the Middle East may play a major role in the growth of the new Tango Shop. The Middle East region has become a thriving mobile commerce market, where many consumers have become comfortable with the concept of mobile shopping.

Tango must compete with other applications that are also becoming mobile commerce platforms

Tango will have to compete with other applications that are also beginning to grow into mobile commerce platforms. Competition in the mobile shopping field has grown to be quite intense, but Tango may have the features needed to attract consumers and become a prominent mobile shopping platform that people enjoy.