Tag: microsoft mobile games

Microsoft could help make mobile games safer for children

Mobile games represent some risks for young consumers

As mobile devices become increasingly common among children, their exposure to mobile games is skyrocketing. This trend has not gone unnoticed by the game industry, of course, as many developers fashion games to specifically appeal to young consumers. While this practice is not often criticized, there are dangers that exist in the world of mobile gaming that could be considered to be exploitative to young children. In-game advertising is one such danger, as children often engage in ads that collect personal information from the users of mobile devices. In-game purchases are also another danger and it is not uncommon for children to spend significant amounts of their parent’s money while playing mobile games.

Patent outlines software system from Microsoft

The U.S. Patent and Trademark Office has made public a patent application from Microsoft that may help mitigate the dangers that face children in the realm of mobile games. The patent outlines a centralized system throughout which parents can monitor and restrict the activities of a mobile device. This could help parents keep their children from engaging in advertisements that collect personal information and keep these children from making frivolous purchases in their favorite mobile games.

mobile games safe for childrenSoftware could restrict features of nearly any mobile device

According to the patent, the software system can be set up on nearly any mobile device. The software will be able to monitor the activity of this mobile device and can alert parents when these devices are being used overnight or when a child visits a website that is considered off-limits. The software can also restrict the capabilities of a smartphone, allowing children to only call their parents or make use of emergency numbers. The system could also place major restrictions on the features of smartphones and tablets during school hours.

Lawmakers work to mitigate risks associated with mobile games

While mobile games are not malicious by nature, there are relatively few restrictions in place that are meant to protect the privacy of young consumers and limit the amount of money they can spend on these mobile games. In the U.S., federal lawmakers are working to improve security standards in order to ensure that mobile games do not exploit children and young adults.

Mobile games prove lucrative for Microsoft

Microsoft sees promise in mobile games

Mobile games have become a very prominent part of the game industry. Developers and publishers around the world are beginning to put a great deal of their focus on the mobile space, hopping to tap into a very active and lucrative market. While consoles remain a powerful force in the game industry, mobile games are beginning to establish a strong foothold among gamers, both casual and hardcore alike. For Microsoft, mobile platforms are beginning to represent a significant portion of the company’s revenue.

15% of revenue generated from mobile games

Microsoft has long been a formidable force in the game industry. Not only is the company responsible for the Windows operating system, which is the most popular platform for computer games, it is also responsible for the acclaimed Xbox consoles. Rumors suggest that Microsoft is planning to unveil its next generation Xbox in the coming weeks, but the console is not likely to derail the attraction of the mobile space, especially as the company reports that 15% of its revenue is coming from mobile games.

Microsoft likely to remain focused on consoles and PCLucrative Microsoft Mobile Games

According to Microsoft, mobile games on smartphones and tablets generate some $10 billion annually for the company. The performance of mobile games has been enough to pull Microsoft’s attention further into the mobile space, but the company will not be abandoning its place in console gaming. The company still considers consoles to be the most lucrative market for games, especially as consoles represent 42% of the company’s revenue. PC revenue comes in at $12 billion, which is likely enough to keep Microsoft strongly focused on PC gaming as well.

Competition in mobile space is heating up

Microsoft plans to push forward with its mobile games. The company is expected to face significant competition from other game industry giants, like Sony and Nintendo, which are also showing interest in mobile games. Even small, independent development studios could begin competing with Microsoft due to the nature of mobile games and the favor that consumers show for developers.