Tag: micromax

Micromax launches new mobile commerce solution with Visa and TranServ

Device maker partners with Visa and TranServ to launch new mobile wallet

Micromax, a developer of mobile devices, has partnered with Visa and TranServ to push mobile commerce among consumers. The company will be integrating a new mobile wallet, which will be powered by solutions designed by Visa and TranServ. The new wallet will allow consumers to use their smartphones to make payments online and in physical stores. Micromax has begun to focus heavily on mobile payments in order to ensure that its overall service strategy is beneficial for consumers.

Payments are now very important for companies in the mobile space

According to Micromax, payments have become a very important part of the mobile space. The demand for mobile payment support has grown significantly among consumers. If companies cannot offer such support, they may risk falling behind their competitors that are launching new services to consumers. Through its partnership with Visa and TranServ, Micromax believes that it will be able to provide consumers with a unique service that will be well received and capable of meeting the needs of its customers.

Mobile wallet will allow consumers to pay for products with their mobile devices

New Mobile Commerce Solution LaunchedMicromax customers using the new mobile wallet can pay for products using their mVisa cards to make payments. Currently, the majority of these transactions are likely to be made online, as relatively few retailers have invested in the technology needed to support mobile payments in physical stores. IN the future, this is likely to change due to the increasingly important role that mobile commerce is playing in the retail space.

Micromax will have to ensure the security and convenience of its mobile wallet in order to find success

The mobile wallet from Micromax may be well received among consumers if the service proves to be secure and convenient. With the aid of Visa, security may not be an issue due to the company’s tokenization technology. This replaces consumer financial information with digital tokens that can be used to authorize a payment. Ensuring that the mobile wallet is easy to use will be one of Micromax’s major priorities if it wants to find success in the mobile commerce space.

Mobile wallet approaching readiness in India

Micromax smartphone manufacturer subsidiary, Yu Televentures, has announced its intentions.

Yu Televentures recently announced that it is coming close to reaching an agreement with TranServ, which will make it possible for the companies to jointly produce a mobile wallet that will be available on the latest Micromax smartphone, which will be called the Yutopia.

This agreement will be the first of its kind for the subsidiary of the India based smartphone manufacturer’s subsidiary.

A recent press release from Yu Televentures explained that it will be releasing its mobile wallet as a component of its Around Yu suite. Around You is a software suite that comes as a part of the original bundle that is already installed into the Yutopia smartphone. This ensures that the mobile payments app will be available to users who purchase the smartphone without requiring them to have to download it.

This could help to boost the use of the mobile wallet among the users of that model of the device.

Mobile Wallet Joint ProjectAccording to Micromax co-founder, Rahul Sharma, “All these services will be deeply integrated and stitched with one payments system.” The goal is to make it as convenient, seamless and simple for device owners to use as possible. This will allow them to use it as a natural part of their device use, instead of being an awkward or clunky add-on that requires them to take too much action in order to take advantage of what it has to offer.

A statement from Yu Televentures pointed out that both the mobile wallet app that is being developed, and the mobile payments system upon which it will stand will assist in driving other apps within the Around Yu suite. There are several within the suite that have the potential to work quite smoothly with the digital transactions, such as a food ordering application, a mobile travel app that provides price comparisons, as well as a price comparison retail app that allows users to find the best price for the products and services they’re seeking. By incorporating the wallet app, when the user finds what he or she wants, it will be easier to simply purchase it digitally.