Tag: michael kors

The new Access wearable technology is designed to combine tech and fashion in one device.

The Michael Kors smartwatch, called the Access, has launched. It has been anticipated for some time now and beyond the tech, many have wondered what it would look like. Now that its design has been revealed, there are a few things that stand out. The first is that it is quite attractive. The second is that it is very big.

Until now, most smartwatches have been a chunky gadget that could be customized with its strap.

There have been choices in wearable technology in which consumers can pick either nice band or a nice face. That said, no matter what, wearables tend to be a kind of fashion statement unto themselves. The Michael Kors smartwatch looks as though it might be among the first – if not the very first – to bring high levels of wearable technology and fashion into a single device. This gadget was created by the celebrated American designer in the hopes of bringing the tech into the fashion world.

The Michael Kors smartwatch runs on Android Wear and is currently offered in two different styles.

The “Bradshaw” is the smartwatch with the more feminine appearance. It has an all metal design. The “Dylan” is the wearable technology being marketed toward men. It has a sportier design. Both the Dylan and the Bradshaw are quite chunky and are definitely statement pieces. The Bradshaw is 44.5mm and the Dylan is 46mm. Both devices have a starting price of $350.

According to a Mashable report, Michael Kors created its smartwatch due to the fact that people feel that being connected all the time is crucial, regardless of where they are or what they do. A statement from the company said that their wearable technology devices provide “the best of both worlds — reliable technology and great design. We didn’t want our fans to have to choose between fashion and technology, so we’ve made it possible to have both.”

The two Michael Kors smartwatch designs come with additional options. The Dylan has three color choices and six possible straps. Of those straps, two are leather and four are silicone. The Bradshaw comes in a larger number of different metallic colors and strap possibilities. Furthermore, the faces can be customized for highlight colors, as well as dial and hand colors.

It hardly comes as a surprise, but the time for using this network without advertising has now passed.

Instagram has now officially changed its social media marketing strategy as sponsored advertising is now being delivered to its users in the United States, eliminating the “preview” time in which user feeds were free of ads.

Sponsored photos will become a regular part of this Facebook owned network’s feeds.

Among the first social media marketing campaigns that will be viewed as sponsored ads on Instagram for U.S. consumers will be courtesy of Michael Kors, the fashion brand. The ad will feature one of the watches from that company’s collection of Timeless pieces. When this first ad is posted on the site, it will mark the close of the “preview” period on the site that was designed to help the network’s approximately 150 million active users to become accustomed to the idea of seeing images and video ads within their feeds that had previously been free of any advertising at all.

This has become what is appearing to be a social media marketing trend that is closing in on universal.

American users of Instagram will see the Michael Kors image regardless of whether or not they are following the brand on their accounts. This ad will include a sponsored label to identify it as a placement that has been paid for by the brand. Viewers will then be able to choose to hide it, leave it as it is, or even provide feedback if they don’t appreciate the content of that ad or any others that will be displayed in the future. The hope is to help to integrate the social media marketing into the feeds without taking away from the user experience.

Social media marketing with ads in feeds has not been present on Instagram throughout its entire three year lifespan, so far. However, when the service sold to Facebook, last year, for $1 billion, it had intentions to offer magazine-quality ads that it hoped its viewers would like. This appears to be the first visible phase in that new effort to further monetize the network.