Tag: mef

Mobile payments are growing globally

New report highlights the growth of mobile commerce across 13 countries

MEF, a global trade association focused on the mobile space, has release the first report in its Global Consumer Insights Series on Mobile Money. The report highlights the growing popularity of mobile payments across 13 countries. Mobile commerce has been making strong growth in many of the world’s most prominent markets. Much of this growth is being driven by the growing number of people that have smartphones and tablets and how much they are beginning to use these devices in their daily lives.Mobile Payments - Global Growth

Report shows 15% of device users have made a mobile purchase in 2013

According to the report, some 15% of device users throughout 2013 made some form of mobile payment from their smartphones or tablets. The majority of these people made a purchase using some kind of mobile wallet application. These applications primarily leverage NFC technology, which allows digital information to be transmitted over short distances. Mobile wallets that do not make use of NFC technology are becoming more popular, however, as NFC-enabled mobile devices are still somewhat rare.

Mobile money users are becoming more important to businesses around the world

The report shows that mobile money users tend to spend more on individual purchases than others. The report notes that mobile money users are 10% less likely to make low-value payments and 14% more likely to make mid-value payments.  These particular consumers are becoming an important demographic for businesses that wish to engage the mobile audience, especially because these consumers are more likely to participate in mobile-centric initiatives, particularly those that leverage some kind of engagement technology, such as QR codes.

Mobile-only culture is beginning to emerge in developing countries

MEF’s report suggests that a “mobile-only” culture is beginning to emerge in developing countries. This involves people becoming more dependent on their mobile devices and making use of services that are only available through mobile platforms. Mobile banking, for instance, is becoming quite popular and a growing number of consumers are beginning to manage their finances solely through these mobile platforms. Mobile banking is expected to become much more popular than it already is as more financial institutions begin targeting mobile consumers.

Mobile games represent 31% of all app downloads worldwide

Mobile games continue to show impressive growth

Mobile games are beginning to play a larger role in the lives of people around the world. Mobile analytics firm Distimo and mobile commerce firm MEF have released a new report concerning the trends that have emerged worldwide concerning the use of mobile application. The report shows that mobile games have come to represent a significant percentage of all application downloads. These games also make up the majority of the revenue that the applications sector is responsible for.

Games account for majority of app revenue

According to the report, mobile games represent 31% of all application downloads around the world. While this may seem like a small share of the given market, these games also represent 71% of the total revenue of Apple’s App Store and 89% of the revenue of Google Play. Many mobile games are free to play, but include in-game purchases that allow users to spend money to unlock additional content. Much of the revenue that these games produce come from these purchases.

Mobile Games - AppsFreemium model proves lucrative for developers and publishers

Approximately 7% of the revenue that mobile games are responsible for comes from actually purchasing a game. The so called “freemium” model, whereby games can be acquired for free but additional features must be purchased through small transactions, is the most lucrative model for mobile developers currently. Mobile games have come to represent one of the most lucrative sectors for the game industry as a whole and a growing number of prominent developers and publishers are beginning to take the mobile space more seriously as a result.

Mobile games likely to continue gaining momentum around the world

Mobile games are expected to continue seeing strong growth throughout the world, especially as these games begin making their way to emerging markets in Africa and Asia. China is currently home to one of the most robust mobile gaming markets in the world, with thousands of games being produced on a daily basis throughout the country.