Tag: mcdonald’s qr codes

A pilot program is now underway using QuickPay for WeChat customers in the country.

McDonald’s is now running a pilot project using QR code payments with a cashback offer. Customers using WeChat can get 50% cash back when they use the QuickPay service. This is exclusive to select restaurants in South Africa.

The goal is to encourage people who are already using the social messaging app to pay with their smartphones.

Participating restaurants are located in Cape Town and Johannesburg. Customers using the WeChat mobile app are being offered a special 50% cashback offer. This is mean to encourage them to use the QuickPay QR code payments at McDonald’s in a participating location.

This incentive is meant to help to encourage customers to try the mobile payments for the first time. By showing them how easy it is to pay for an order simply by presenting the QR codes at the point of sale so they can be scanned, McDonald’s hopes that consumers will be taken with the service and will continue to use it.

The QR code payment cashback offer is available to the first 20,000 customers to use the service.

Those customers will receive 50% cash back when they pay for their meals with their smartphones. According to the McDonald’s South Africa chief marketing officer, Daniel Padiachy, “We are continuously searching for innovative ways to enhance our customers’ experience.” He added that “We believe that WeChat’s Quick Pay will further assist us in upholding these principles.”

The WeChat app first launched in the country in November 2015. The app is owned by Tencent, the ecommerce giant from China. Payments through the service have been made possible in South Africa through a partnership with Standard Bank.

WeChat makes it possible for users to make P2P transfers as well as to scan QR codes to make payments in-store at any of 30,000 merchants across the country that support the SnapScan platform. The mobile app can also be used to purchase wireless services such as airtime and data, as well as to pay certain utility bills.

While Quick Pay is functioning within the SnapScan WeChat feature, that QR code payments option is currently available exclusively at McDonald’s.

The latest design for the product packaging will feature the smartphone friendly barcodes.

In its latest step to appeal to nutrition conscious consumers, McDonald’s Corp. has announced that it will be adding QR codes to the latest design of its product packaging, to make it easier for customers to learn about the foods they are purchasing.

The fast food restaurant has been making several similar efforts to simplify the transmission of information.

This largest fast food chain in the world has been making a number of different efforts over the last few months and in recent years, in order to make nutrition a higher priority. The QR codes are an element of this overall effort, in that they make it easier for consumers to check the nutrition content of the foods that they order.

By using QR codes, this nutrition information becomes much more conveniently accessible.

Kevin Newell, the chief brand officer at McDonald’s, explained that “Customers tell us they want to know more about the food they are eating and we want to make that as easy as possible by putting this information right at their fingertips.” As a growing number of those guests to the restaurants have smartphones, QR codes became a natural choice to assist in this effort.

The packaging featuring the barcodes will be launched throughout the United States, this week. Though they will not be present on every item, these black and white square will be found on the carry out bags, as well as on the fountain beverage cups from American locations. Throughout the rest of 2013, this same effort with QR codes will be rolled out worldwide as the information is translated into 18 additional languages.

The packaging, itself, was designed with the assistance of a number of different groups of people. It began with the feedback of the customers, themselves, but it also took into account the opinions of advisors in the fields of nutrition, fitness, and public health as a whole. The QR codes are an extension of the effort made last September, where all McDonald’s locations in the United States added the calorie information to each of the foods listed on their restaurant and drive through menus.