Tag: marketing technology

NFC technology beginning to gain foothold in advertising

| November 10, 2012

 

Demand for interactivity spurs more support for NFC technology

Consumers are becoming more relinfc technology mobile commerceant on their mobile devices, using their smart phones and tablets to stay connected to each other and make daily life more convenient. The love that consumers have for mobile technology has created a promising opportunity for advertisers that are looking for ways to engage these consumers. In the past, these advertisers had turned to QR codes to engage mobile consumers. As technology has advanced, the wants of consumers have evolved, thus creating a high demand for interactive experiences. NFC technology may be the key to engaging these consumers on a level they are becoming more familiar with.

NFC begins to move beyond mobile commerce

NFC technology is most often used in the field of mobile commerce. In this field, the technology can be used to transform a mobile device into a payment platform. The success of NFC technology in mobile commerce has won it the attention of the advertising industry, which is on the lookout for new interactive technologies that could be used to catch the attention of consumers. NFC has been used sparingly in the past for marketing, but now the technology is gaining a swell of support from advertisers looking to move away from QR codes and provide consumers with a more engaging experience.

NFC tags able to grab the attention of mobile consumers

NFC tags are one of the more popular marketing tools that are being used in the marketing business. These tags, which are similar to stickers, can be affixed to nearly any surface and programmed to contain a wide range of digital content. When these tags are activated by an NFC-enabled mobile devices, such as a smart phone or tablet, consumers can experience the content embedded within the tags. This content can be anything from simple text to interactive video.

NFC technology could provide marketers with valuable consumer information

Beyond digital content, NFC technology can provide valuable information to marketers concerning the consumers that use NFC tags. These tags can gather information from a user’s mobile device, such as how long they were engaged by the content they activated and other analytic data. In this way, NFC technology could be a major boon for marketers looking to fine tune their campaigns to reach a specific demographic.

Elizabeth Arden embraces augmented reality marketing

| October 9, 2012

Augmented reality marketing campaign launched by Elizabeth Arden

Leading beauty products company Elizabeth Arden has embraced augmented reality for the launch of its Wonderstruck Enchanted Taylor Swift fragrance. The company has chosen Aurasma, one of the world’s leading augmented reality platform, in order to create an interactive print marketing campaign for the product. The augmented reality marketing campaign began in the U.S. in late August and is expected to kick off in the United Kingdom in the coming weeks.

Augmented reality marketing continues to generate hype

Augmented reality marketing is becoming more popular as more consumers get their hands on advanced mobile devices. These devices are capable of handling the demands imposed by augmented reality technology, allowing consumers to experience dynamic digital content wherever they may be. Elizabeth Arden believes that an augmented reality marketing campaign is an ideal way to engage consumers who have a large appetite for new, technology-based experiences. The technology may also help revitalize traditional print marketing tElizabeth Arden Augmented Reality Marketingechniques by making them more robust and interactive.

Consumers can receive fragrance samples and digital video in the mail

Smart phone owners with an Aurasma application can access the digital content being offered through the campaign. This content is dilvered to consumers through a direct mail package, which they can sign up for via the Wonderstruck Facebook page. Those signing up for the package will receive a sample of the new fragrance in the mail, along with instructions on how to access the digital content contained within the package. Using the Aurasma application, consumers will be able to see an exclusive video.

Consumers shows enthusiasm in augmented reality marketing campaigns

Augmented reality marketing continues to show how capable it is in engaging a new generation of tech-savvy consumers. Indeed, many consumers have shown a great deal of interest in participating in augmented reality marketing campaigns because of the possibility of receiving access to exclusive content or deals. Among businesses, Aurasma has become one of the most popular platforms through which to launch an interactive advertisement