Tag: Market Intelligence & Consulting Institute

Mobile commerce thrives in Taiwan despite security concerns

MIC shows that mobile shopping is gaining ground among consumers

With the rise in smartphone ownership, mobile commerce is expected to become more prominent in Taiwan, despite the security concerns that many consumers and businesses still have. According to the Market Intelligence & Consulting Institute (MIC), many consumers in Taiwan are beginning to show favor for mobile shopping, which is accelerating the growth of the e-commerce space by a considerable margin. MIC notes that nearly 70% of online users in Taiwan have spent more on mobile shopping than through traditional e-commerce.

Security worries are not slowing the adoption of mobile commerce

While consumers are becoming more interested in mobile commerce, they are still concerned about the security of their financial information. Mobile shopping leverages this information to conduct transactions online in much the same way that e-commerce transactions are processed, but consumers see mobile platforms as less secure than others they may be more comfortable with. In the past, retailers engaging in mobile commerce have been targeted by malicious groups, which has lead to the financial information of many people being compromised. Despite this, however, mobile commerce continues to flourish, with Taiwan on its way to becoming a prominent market.

Consumers are happy with their mobile shopping experiences

Mobile Commerce - Person with SmartphoneA recent survey from MIC shows that the number of consumers that have participated in mobile shopping reached 62.5% at the end of 2014. Approximately 61.5% of these consumers noted that they had a positive experience with mobile shopping, and these people are more likely to use their mobile devices to shop for and purchase products in the future. Of the features that consumers like about mobile commerce, the ability to shop anywhere and at anytime, the convenient nature of mobile shopping, and the deals consumers can take advantage of are among the most attractive.

Taiwan’s mobile commerce market expected to continue thriving

Mobile commerce is expected to continue growing in Taiwan as more consumers gain access to mobile devices. Businesses are also beginning to take more interest in mobile commerce as they look for more effective ways to engage mobile consumers. Taiwan is emerging as one of the region’s most powerful mobile markets, and security concerns about mobile commerce are doing little to slow growth.

Mobile gaming to become a stronger focus of Chinese developers

Mobile Gaming ChinaCharge for mobile gaming being lead by Taiwan

China is beginning to see a boost in mobile gaming, much of which is coming from Taiwan. In Taiwan, game developers are beginning to focus more on mobile platforms, largely due to their popularity among consumers. This popularity has lead to a spike in demand for mobile gaming application, which many consumers partake in for the sake of entertainment. Game developers are expected to ramp up their efforts to connect with these consumers in the coming year.

Developers look forward to a better year

Mobile gaming represents a major global market, which has been exceedingly lucrative for developers able to engage mobile consumers. 2012 saw a major increase in the launch of mobile games, with many finding their ways to tablet devices. Much of this success was seen outside of China, however, as native game developers kept their focus on more traditional platforms. In Taiwan, developers are looking to put the sluggish performance of 2012 behind them by focusing more on mobile platforms.

Taiwan developers begin to set sights on mobile gaming

Among the companies that are looking to focus on mobile gaming in 2013 are InterServ International, China Gamer International, and Softstar Entertainment. Over the past several years, these development companies have experiences their fair share of setbacks. Declining sales and the poor performance of their games have lead the developers to look for new ways to appeal to consumers. With the demand for mobile gaming of the rise, these developers may be able to find some degree of success, if they can produce quality games.

Analysts predict that mobile gaming will become more popular with Chinese consumers

Analysts from the Market Intelligence & Consulting Institute note that mobile gaming is so popular because these games can be played anywhere and at any time. Consumers enjoy this aspect of mobile gaming because it allows them to control their entertainment experience. This convenience is one of the reasons mobile gaming has become such a popular pastime outside of China.