Tag: m-commerce trends

Mobile commerce adoption is slower in the United States than the United Kingdom

| November 22, 2016

Americans appear to be more hesitant to use their smartphones to make shopping purchases.

The most recent data from tech firm Ve Interactive has shown that mobile commerce adoption is greater in the U.K. than in the U.S. When it comes to online shopping, British shoppers seem to look to their devices more to make their purchase than Americans.

The m-commerce trends data was the result of a data analysis from more than 4,000 online companies.

The data showed that mobile commerce adoption has been greater in the United Kingdom to the point that it has surpassed desktop. U.K. shoppers now prefer to buy products and services using their smartphones than on their laptops and desktops. Mobile purchases now make up 58.7 percent of purchases in the United Kingdom. Comparatively, 54.6 percent of Americans are still using their desktops or laptops to buy. In the United States, mobile devices haven’t quite made it into the top spot yet.

This has gone against many mobile commerce adoption predictions made in the United States.

Mobile Commerce Adoption in the UKPredictions about the takeover of mobile shopping in the U.S. have been made for some time. That said, the reality has been much slower to develop. While growth has been quite strong, the data from Ve Interactive has shown that U.K. m-commerce has been maturing much more quickly than it has in the U.S.

There have been a number of theories to explain why the trend is notably stronger in one market than the other. Among them, one of the top considerations has been the simple fact that a larger percentage of the British population has smartphones than the American population. At the same time, the percentage of people in the U.K. who have laptops and desktops is falling at a faster rate.

Equally, smartphone adoption was faster earlier in the U.K. than in the U.S. This means that among the people who do have smartphones, the British have had a longer period of time in which to become accustomed to using their devices for a spectrum of daily activities.

That said, the official start to the holiday shopping season in the United States is nearly here. Many industry analysts expect that this time will be defining for mobile commerce adoption. It could soon be that the trends will see a significant shift in the U.S. as consumers begin purchasing in greater amounts.

Mobile grocery shopping drives online food purchasing market

| October 20, 2016

New data showed Irish consumers are getting on board with the chance to use digital supermarkets.

SuperValu has now released data showing mobile grocery shopping is on the rise in Ireland. While it has made an online version of its supermarkets available for some time, it credits smartphones with the growth.

The grocery store has seen a tremendous increase in traffic to its site throughout the last year.

In fact, SuperValu stated that it has seen a 50 percent increase in site traffic since 2016 began. It credits mobile grocery shopping via smartphones and tablets. According to a spokesperson from the supermarket chain, “Supervalu online shopping has seen overall traffic to its website grow by a massive 50% in 2016, over the previous year. This shows a massive shift in customer behavior towards researching offers and buying food online.”

Mobile grocery shopping has been credited as the largest factor boosting traffic to the website.

Mobile Grocery Shopping - Basket of FoodThis, according to the SuperValu spokesperson. The company saw an increase in mobile commerce use by 114 percent at its own site. This produced a massive 200 percent spike in its revenue. Over the last few years, the grocery store chain has been working hard to keep up with the changes in m-commerce trends. In this way, it has been able to embrace and benefit from mobile growth.

There was such a large rise in the amount of mobile use of the SuperValu site that the company launched a site specific to smartphone-based needs. Its mobile optimized and responsive m-commerce website first launched in August. It was designed to meet the needs of consumers who were making it ever more clear that smaller screens were their preference.

“Since the launch of their new mobile-responsive website, six weeks ago, mobile usage has accelerated, to grow by 175% compared to the same period last year,” the spokesperson said.

SuperValu isn’t the only supermarket to have witnessed these trends and placed a focus on mobile. Tesco began with e-commerce back in 1998 and has noticed an increasing consumer trend in online shopping. They have also pointed to mobile grocery shopping as a reason for this shift.