Tag: m-commerce study

This important market has shown itself to be especially open to using smartphones to shop.

When it comes to being able to balance a very busy schedule, moms have added a secret weapon to their arsenal to get the job done, as they have become some of the broadest adopters of m-commerce.

Alliance Data Retail Services has just released their latest data which has supported this already identified trend.

The marketing driven credit card program provider recently conducted a survey and has now released its results. They have shown that moms are now, more than ever, using m-commerce to help to be able to shop more efficiently in order to be able to keep up with their busy lives. They also pointed out that this demographic is also using the devices for a number of other purposes for convenience, including texting, talking, and tagging.

The study was called the Alliance Data Mobile Moms Retail Survey and revealed considerable m-commerce insight.

It discovered that when moms are prepared to do a lot of shopping, they will frequently do so over m-commerce as opposed to having to drive to a store or mall to make a purchase. Among the respondents, 29 percent of moms stated that the primary reason that they chose their smartphones for shopping was due to the speed and ease of the process.

It has long been known that moms are the primary purchasing decision makers of a household. This includes virtually every category, from clothing to groceries and household products. Now that they are incorporating m-commerce and other mobile functions into their daily lives, it becomes important for merchants to take this channel into account in order to continue to appeal to this massively important demographic.

When it comes to the various m-commerce activities being used by moms, it includes searching for promotions and coupons, performing price comparisons, and browsing the websites of their favorite retailers. The survey also revealed that among moms who do use this channel to shop, they do so at least one time every week as a part of their overall shopping experience in some way or another.

The results of a recent study have indicated that Apple smartphone users shop over applications the most.

Arbitron has just released the results of its most recent marketing research study, and has revealed that when it comes to m-commerce apps, iPhone owners are using them much more often than Android smartphone owners.

The difference in the proportion of device owners who are using these apps is a considerable one.

The study showed that 67.5 percent of iPhone owners also use m-commerce apps, when compared to Android smartphone owners, among whom only 43. 9 percent use these applications. This could suggest that for companies with apps, iPhone customers may be their sweetest plum.

There was also a difference in the amount that the device users were spending over m-commerce apps.

Among iPhone users, the average number of m-commerce trips over apps every month was 35. Moreover, they spent an average of 105.5 minutes shopping using their smartphones every month. On the other hand, Android smartphone users went on an average of 29.5 virtual shopping trips every month, during which time they spent an average 87.6 minutes on the task.

The report on the results of the survey did not suggest any conclusions as to why this difference exists between the m-commerce app usage habits of iPhone owners and those of Android smartphone owners.

There has been third party speculation that while there are about the same total number of apps available in both formats, there may be more m-commerce apps that are available exclusively for Apple devices. Moreover, there has been a trend of releasing some apps over iOS first, with a wait time of several weeks or months before an Android option becomes available. Instagram has been used as a well known example of this trend, as there was an 18 month wait for Android users after iOS users were already enjoying the application.

That said, this data was not included in the Arbitron research, which examined only the m-commerce app usage habits. It did not go on to investigate what might be the causes behind those behaviors by each type of device user.