Tag: m-commerce retail

Mobile commerce boosted by “What’s Hot” at Deb Shops

The retailer saw a boost in its revenue by 170 percent following the addition of this site feature.

A new “What’s Hot” feature on the Deb Shops website is proving to be extremely successful in mobile commerce as using the button shows which products are trending on Facebook and Pinterest.

For many teens, knowing which types of clothing are hot and which ones are not are an important priority.

When Deb Shops took that into account by adding the “What’s Hot” button on its mobile commerce website, it made a considerable impact on its revenues. In fact, according to David Cost, the company’s president of e-commerce and digital marketing, when compared to the shoppers who do not use that button, those who do use it are 20 percent more likely to place an item into their shopping carts. This has brought about an increase in revenue by 170 percent.

This has been an extremely meaningful mobile commerce strategy for the retailer.

Mobile Commerce - Deb ShopsCost explained that “For a retailer like us that has a very broad product offering, to get customers quickly to relevant products is important, especially on a mobile device.” The retailer currently has over 30,000 products available for sale in its catalog online, and over mobile commerce.

Deb Shops first opened its mobile commerce website in April 2012, added Cost. Since that time, the traffic from smartphone users has exploded. By the end of 2011, it was making up 15 percent of the total web traffic to the site. A year after that, it had grown to 40 percent. Today, it has reached over 50 percent of the site’s traffic.

This convinced the retailer to redesign its mobile commerce website, placing a greater focus on improvements to the navigation and search features of the site. BloomReach Corp was the technology chosen by the retailer for this purpose. That company provides online hosted software that draws all of the information about the products that are being posted and talked about by consumers over Facebook and Pinterest from Deb Shops and posts it for shoppers to be able to view for themselves.

Mobile Commerce to reach $3.2 trillion in 4 years

Juniper Research predicts that the channel will take off by more than double by the year 2017.

According to the latest predictions that have been released by Juniper Research, mobile commerce will experience more than a doubling between now and 2017, when it will reach $3.2 trillion.

This was one of the forecasts that it made in its recent report on smartphone and tablet transactions.

The firm released its data in the Mobile Commerce Markets: Sector-by-Sector Trend Analysis & Forecasts 2013-2017 report. It also predicted that by the end of this year, m-commerce would be able to break the 1.5 trillion level.

Though the majority of mobile commerce transactions started as digital good purchases, this is growing broadly.

Mobile commerce researchAs smartphone payments have diversified, this has allowed mobile commerce to considerably broaden its reach beyond the sale of digital products such as music, ringtones, videos, games, and ebooks. Though the majority of the sales remain within that area, as well as in the banking industry, retail is seeing a growing amount of action and will play an increasing role in the overall mobile sphere.

Retail and airlines are predicted, by Forrester, to be the ecosystems in which there will be the most considerable contribution to mobile commerce in the near future. Airlines have already been expanding their platforms for digital ticketing and are actively encouraging travelers to use these methods through apps as well as through loyalty reward programs and other forms of advantage.

Though it has been a learning experience until now – and continues to be to a certain degree – retailers are also now learning how to provide an engaging mobile commerce experience to consumers, encouraging them to use their devices on an increasing basis to shop and to make actual purchases.

As more retailers offer apps and optimized mobile commerce website experiences, it makes it easier for consumers to be able to learn about products, compare prices, and shop on the smaller screen, at times that are most convenient to them, no matter where they happen to be. Often, this includes assisting them to decide among different products that they will then purchase while in store.