Editions of the products will be compatible with Kindle and iPad and consumers will be able to shop directly from the page.
The Time Inc. tablet edition of All You has now added m-commerce capabilities that make the pages directly shoppable for consumers, starting in the may issue as a part of a pilot program.
A “shop now” icon is available for customers reading using a Kindle Fire or iPad for information and purchasing.
By selecting the m-commerce option, the reader can either find out where they can purchase a product, or they can use a direct link to purchase it online on their device. At the moment, the print magazine is being sold on some newsstands, at Walmart, and through standard subscriptions.
These print titles will have m-commerce capabilities, as will the tablet editions.
The results of a recent All You and Insight Strategy Group survey showed that among the magazine’s subscribers and other women, 62 percent seek m-commerce shopping deals for products on their mobile devices. The deputy editor of All You, Geoge Kimmerling, said that “Ninety percent of women in the survey think of themselves as smart bargain shoppers.”
The new m-commerce direct shopping function has been created through a partnership between ShopAdvisor – an app commerce services provider – and the magazine. In order to use the function, an email address must be entered. Then, if a price change occurs on an item that is being watched, a message is sent to the reader in order to alert him or her.
The ShopAdvisor and Time Inc. partnership is currently in a pilot phase in the All you magazine, with that title being the leading brand on this project as a whole. Until a full launch occurs, Kimmerling stated that they will be observing and tracking the engagement rate metrics with the various shoppable pages, and will seek to discover how many people watch a product versus how many people will actually buy.
They will also look at the difference in the results between the tablet and the standard editions. These versions had each page thoroughly examined in order to make sure that the m-commerce function was fully in place and each issue is completely shoppable.
