Tag: m-commerce data

According to the latest Capgemini figures, UK online retail sales over smartphones and tablets are exploding.

The most recent figures from a study released by Capgemini are showing that online sales struck the £6.8 billion mark, as mobile commerce has taken off in the United Kingdom by 133 percent in August when compared to the same month in 2012.

This included shopping that was conducted over both smartphones and tablets by U.K. consumers.

The figures were calculated as a combined effort between Capgemini and IMRG. They also determined that within that month, overall online sales – including those originating from mobile commerce channels – increased by 18 percent, when compared to the same time last year.

This increase is double what was seen when online and mobile commerce sales from July 2013 were compared with 2012.

An increase in online and mobile commerce sales of only 9 percent were recorded during that period of time. In August, the sales this year were worth £6.8 billion, whereas those from last year in that month were £5.79 billion.

According to the Capgemini retail consulting and technology head, Chris Webster, the increase in mobile commerce sales from £674 million to £1.5 billion is the result of a number of different factors that have occurred over the last 12 months. He stated that “Firstly, the adoption of tablets and smartphones in general is rising all the time and this means sales are rising. Secondly, people are more confident using devices like this to make purchases, especially tablets.”

He also added that companies are now beginning to make their websites compatible with mobile commerce, by creating a shopping experience that has been optimized for the smaller screen and the touchscreen navigation experience. “Rather than trying to reskim their desktop site they are offering an improved customer journey.”

The increase in sales also upped the average shopping cart price. Between July and August, the average total at checkout rose from £72 to £77. Webster attributed this to a strengthening economy and that people are starting to have greater confidence in buying bigger ticket items and making higher end retail purchases.

The latest data from BI Intelligence has shown that shoppers are increasingly adopting this channel.

The most recent report from BI Intelligence has revealed that m-commerce made up 11 percent of all online shopping throughout the holiday season in 2012, which is a staggering increase over 2010, when it comprised 3 percent of the total.

This amount currently represents about $18.6 billion in consumer spending, not including travel purchases.

This m-commerce growth, according to BI Intelligence is, in part the result of the growing popularity of the channel. The company has predicted that by the end of 2013, its share of the total will have increased to 15 percent of all online purchases.

The report not only examined the proportion of m-commerce, but also examined the cause of its growth.

The BI Intelligence report not only provided the figures regarding the growth of the channel, but it also looked into many of the latest m-commerce trends that can help to explain why the growth is occurring in the way that it is.

The following are some of the reasons that the report used to explain the trend toward m-commerce that is leading it to grow:

• At the moment, more than half (54 percent) of adults in the United States currently own smartphones and about a quarter of American adults own tablets. The report predicts that in three years, there will be more tablets than there are PCs among American consumers. By the end of the year 2016, the worldwide sale of tablets will have reached 450 million.
• Data is already indicating that there is more traffic heading to m-commerce websites than the actual percentage of its penetration. That is, while 25 percent of American adults own tablets, those devices account for 40 percent of the traffic to those sites.
• Almost 50 percent of all smartphone owners between the ages of 12 and 17 years old use that device as their primary connection to the internet. Therefore, among younger consumers, it is more natural for them to use m-commerce as a primary online shopping channel than it is for older consumers.