Tag: location-based tracking

U.K. mobile technology owners urged to drop dubious location based services

Consumer privacy protection groups have pointed out that device owner movements and data are being sold.

People living in the United Kingdom are being urged by consumer privacy protection groups to take a closer look at the location based services to which they have subscribed as many of these options are shady or vulnerable to hacking.

The recommendation has been issued by the Open Rights Group (ORG) following the outcome of two studies.

This recommendation was made by ORG as a result of its “Cashing in on your Mobile” report, in addition to a second report that was issued by Krowdthink. Both of these organizations have determined that people have signed on for location based services and that many of those options are on the sketchy side or leave mobile device users open to having their personal information accessed by hackers.

These location based services can gather information about the movements and personal data of device users.

Mobile Technology – UKMobile Technology - UKIn the ORG report, it expressed that “Research found that 93 percent of punters have been opted into having their location tracked (and sometimes their web browsing and app use) by default by their mobile provider and public WiFi providers.” It went on to state that if this geolocation data were ever to be hacked, it would place mobile device users in a position in which their personal information in combination with their daily movements could be revealed to anyone who may be interested in purchasing it.

This could escalate the current rampant problem of identity theft to the point that it is not only the personal information of a device user that can be stolen and used, but also their typical location at any time of the day.

ORG also reported its concern that “Service providers are not being upfront at point of contract signature with customers with regards to the fact that all their movements will be tracked and historic location data will be used for marketing purposes and in most cases sold to third parties.” The report indicated that there are some WiFi providers that suggest that they are required to collect some of the location data for legal purposes but that these claims were greatly exaggerated.

Consumers are struggling to know how they can go about opting out of location based services even among those that are aware that there could be a security problem.

Mobile tracking in latest Uber privacy update to boost accuracy

The ride share service mobile app has just confirmed that its update includes critical changes to its privacy policy.

The leading company in ride share services, Uber, has now announced that it has updated the privacy policy of its app in order to improve the mobile tracking that it is capable of achieving and, therefore, enhance its accuracy.

There are a number of strong changes that have taken place to make the service more efficient and enjoyable.

According to the announcement from Uber, these mobile tracking improvements should benefit both the drivers and the passengers, alike. According to a blog posted by the company in advance of the changes, “Our riders and driver partners will start receiving e-mails in the next few days about the new Privacy Statements.” It did go on to say that it will be going to great lengths to ensure that it is guaranteeing the privacy of its users. That said, it pointed out that geolocation will become central to the service.

Mobile tracking through geolocation technology is the largest change being made to the Uber platform.

Mobile Tracking - Privacy Policy UpdateThe announcement by Uber explained that the mobile app would request access to the location of the rider while the app is open in the background on the device. That way, it will make it possible for drivers to be able to locate their customers more quickly and conveniently. Overall, using geolocation technology as a part of the Uber app means that drivers will spend less time trying to find riders, and riders will spend less time waiting for their cars to pick them up.

The company also added that “In addition, these changes would allow Uber to launch new promotional features that use contacts — for example the ability to send special offers to riders’ friends or family. In either case, users will be in control: they will be able to choose whether to share the data with Uber.”

The changes to the mobile tracking portion of the privacy policy and geolocation features of the app will become effective on July 15th, said the announcement. What has yet to be seen is how many people will be interested in using the feature.