Tag: location-based services

Location-based services (LBS) uses the positioning capabilities of wireless applications to deliver innovative services to mobile users. LBS is a vital and dynamic area in the technology market, offering a cost-effective engagement of mobile customers. LBS uses GIS technology and the Internet to track the user’s location and provide search results. Mobile LBS uses the location of users within a wireless network using location-enabled mobile devices. Location-enabled mobile devices include smartphones, tablets, PNDs, and devices fitted in vehicles. The key features of LBS include real-time directions, friend finders, location-based social networking, real-time tracking, location-based advertising, discovering places, and location induced searches. It also generates information regarding ongoing local events, shopping and location-based entertainment options.

Global mobile lbs market to grow at a CAGR of 35.74% over the period 2014-2019.

Covered in this Report

The report includes the present scenario and the growth prospects of the global mobile LBS market for the period 2015-2019. The market can be segmented on the basis of geography and application.

The report, Global Mobile LBS Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors.

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Key Regions

Americas
APAC
EMEA

Key Vendors

Foursquare
Facebook
Google
Groupon
HERE
Telecommunication System
TomTom

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Other Prominent Vendors

AdNear
AeroScout
Appello Systems
Apple
Appstudioz
AT&T
CityGrid Media
deCarta (Uber)
Ekahau
Jiepang
Lemon (LifeLock)
MapmyIndia
Micello
Navizon
NinthDecimal
Placecast
PlaceIQ
Proximus (Belgacom Mobile)
ScanBuy
Scoutmob
SCVNGR
Shopkick (SK Planet)
Skyhook (True Position Inc.)
Sprint (Softbank)
Telenav
Telenity
Verizon Wireless
Vigo
xAD
Xtify (IBM)
Yelp

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Chinese mobile commerce gaining more attention from consumers

China has become a bustling hub of mobile commerce activity in recent years. This is largely due to the massive number of young consumers that have access to mobile technology. These consumers have shown that they are beginning to favor new forms of commerce over traditional forms of commerce and have taken to the mobile space in order to find a more convenient way to purchase products and shop online. In China, two of the country’s largest technology companies are beginning to focus a great deal of their attention on the field of mobile commerce in order to engage a new generation of consumers.

Companies work to promote new forms of commerce

The Alibaba Group and Tencent are two of China’s most influential technology companies. Both companies have strong ties to the retail and gaming spaces, where they work to engage consumers on a regular basis. Because of the companies’ focus on technology, they have taken notice of the meteoric rise of mobile commerce among consumers, as well as the increasingly popularity of location-based services. Location-based technologies have been quite useful in exposing consumers to mobile commerce as these technologies are often used in advertisements that direct consumers to e-commerce sites.

Alibaba favors location-based services and Tencent focuses on social applications

Alibaba is keen to throw more support behind location-based services in order to make mobile commerce more prolific among consumers. The company has invested more than $800 million in these technologies coming from companies like Weibo and AutoNavi. Tencent has shown more subdued interest in location-based services, but does believe that popular social tools, such as the famous WeChat messaging application, could be a powerful way to encourage consumers to participate in mobile commerce providing them details about shops that allow for mobile purchases.

China is establishing itself as a leading market in mobile commerce

China is often considered one of the most active markets when it comes to mobile commerce. Both Alibaba and Tencent have managed to capture the attention of mobile consumers that are eager to take advantage of the capabilities of technology and these consumers have been growing more comfortable with the idea of mobile commerce.