Tag: location based mobile marketing

Location based marketing is growing in importance over mobile

Success in advertising over smartphones is beginning to require this vital component.

Although location based marketing may not be the entire issue when it comes to mobile, it is easily proving itself to be the most important factor over this channel, says a new report from Thinknear.

The company specializes in this area and is now claiming that it is vital to advertising success on smartphones.

General Manager Eli Portnoy of Thinknear, a mobile advertising firm that focuses on location based marketing, explained that “The phone is a portable device we carry in our pocket and is a part of what we are doing all day and every day. You have your phone with you when you are commuting, when you are at work, when you are seeing friends, when you go home. It’s ubiquitous. And you use it to interact with your world and what’s important to you.”

That said, Portnoy pointed out that many businesses forget how precise location based marketing can be.

He pointed out that many mobile marketing firms and advertisers forget that smartphones are an exceptionally portable device and that people take them along no matter where they go. This makes it possible for “very precise location capabilities.”Location Based Marketing - Mobile Growth

Using the geolocation technology that is built into the majority of smartphones, these days, can give companies the ability to better understand who their main customers actually are and what they typically do. This insight can be invaluable to being able to provide those consumers with just what they want, at the time that it is most relevant to them.

The main issue standing between companies and their ability to actually obtain accurate location data, which they can then use, is the same as the one standing in the way of the use of many other parts of the mobile marketing industry. While the technology is out there, it isn’t always possible to use it to capture the valuable data. Portnoy explained that “Users have to have their GPS on, give the app permission to use their location, have a clear line of sight to a GPS satellite, and so on.”

Therefore, not every impression will provide usable location based marketing data. However, there are ways around it and firms such as Thinknear appear to be able to help to provide strategies that will guide companies and show them the mobile ropes.

Location based marketing is what customers want

As smartphones, tablets, and wearable tech now includes GPS and other tracking, it has made experiences easier to customize.

According to a recent report from the Pew Institute, the majority of smartphone using adults are now using their mobile devices to obtain information such as directions, which indicates that location based marketing has more of an opportunity now than it ever has before.

In fact, consumers actively use their smartphones for information based on where they are.

This is the type of communication that they want, and if location based marketing is used properly, it can offer them exactly what consumers are seeking. The Pew Institute’s data showed that 74 percent of smartphone owners who are aged 18 years or older “say they use their phone to get directions or other information based on their current location.”Location Based Technology - What Consumers Want

The penetration of smartphones has also expanded the opportunity presented by location based marketing.

According to the data from the report, smartphone penetration in the United States has now reached 74 percent and it is continuing to rise. This means that a very large percentage of cell phone users are using geolocation technology and are open to some level of mobile marketing based on where they are.

Consumers are using geolocation for a range of different types of activities, particularly when it comes to shopping. This is making for hot mobile marketing news as mcommerce using companies that are always seeking new and effective ways to reach consumers through their devices of choice.

Shoppers can be influenced by location based marketing as they conduct searches for directions to a specific place, to find the nearest shop in a chain, or simply to discover the best place to grab a coffee based on where they are at that specific moment. They may also research a product and then want to find it in a retail store that is nearby and that offers it for a good price. Increasingly, they are relying on their mobile devices to tell them what they want and where they can find it. Businesses that want to ensure that they stay on top are working to make sure that they can be found at exactly those moments.