LevelUp begins incorporating iBeacon into its overarching mobile commerce platform
LevelUp, a mobile payments firm that leverages QR codes as a powerful commerce tool, has announced that it has begun integrating Apple’s iBeacon into its platform. The iBeacon is gaining ground as a mobile commerce tool because it serves as a sort of alternative to NFC and similar technologies. The iBeacon utilizes Bluetooth technology to alert consumers of special deals being offered by retailers as soon as they enter a physical store. The service can also be used for a wide range of marketing and commerce initiatives.
LevelUp finds success through its use of Apple’s iBeacon
LevelUp added support for the iBeacon to its platform last month, but has only begun promoting this technology aggressively recently. During the initial testing of the iBeacon, retailers using the technology alongside the LevelUp platform reported a 22% increase in consumer spending. LevelUp notes that the transactions coming from its “lapsed” user base increased by an average of 63%. The introduction of the iBeacon technology into LevelUp’s platform has been well received among those that are using the platform.
The iBeacon could soon become one of the strongest mobile commerce tools available to businesses
The iBeacon allows retailers to instantaneously engage thousands of consumers in a single store with special offers. The technology can easily notify consumers of when a loyalty reward is available to them and those using the iBeacon can access these rewards quite easily. The technology is meant to add more convenience to mobile commerce while offering those using it a better way to engage consumers in an effective manner. The iBeacon currently serves as one of Apple’s most promising mobile commerce tools, but the technology itself has yet to see extensive use in the retail sector.
iBeacon allows businesses to keep track of consumer behavior and adapt accordingly
Beyond providing some convenience to consumers interested in mobile payments, the iBeacon also allows businesses to keep track of information concerning consumer behavior. This information can be used for marketing purposes or help retailers better cater to consumers that are becoming quite reliant on mobile technology.
Mobile payments may benefit from new partnership
LevelUp, a mobile payments company, has partnered with NCR, a leading supplier of point-of-sale software in the U.S. Together, the two companies will focus on spreading mobile payments throughout the U.S. and getting consumers more comfortable with the concept of using their smartphones and tablets to pay for products. Mobile commerce has been growing more common in the U.S., but many consumers are still leery as there are many security concerns that surround the subject. LevelUp, along with NCR, hopes to placate these concerns by providing consumers with a comprehensive mobile payments platform.
LevelUp continues to generate hype in mobile commerce
LevelUp has managed to generate some hype in the world of mobile commerce, especially in the retail sector. The company offers its own mobile payments application, which can be used by consumers to make purchases from a mobile device. It also offers a platform designed for retailers who are interested in reaching out to mobile consumers, providing them with a way to facilitate mobile payments. This platform leverages the universal usability of QR codes to help make mobile payments more available to a wider range of consumers. Near the end of 2012, more than 500,000 people were making use of the LevelUp application alone.
NCR contact may prove beneficial for LevelUp
NCR has an extensive network of connections in the retail sector as well as the food industry. The company specializes in designing point-of-sale systems and has taken note of the rise in demand for mobile commerce systems in recent years. NCR is working to meet the needs of its clients by putting more focus on supporting mobile payments. LevelUp is expected to benefit from its new partner’s extensive access to businesses in the retail sector.
Companies look toward food industry
LevelUp is not only focused on the retail sector, of course, and has interests in the restaurant business as well. LevelUp believes that mobile payments can be especially successful in restaurants that work to cater to mobile consumers. As such, the company has been working to break new ground in this sector and grow more appealing to those in the food industry. NCR is expected to aid in this endeavor as it has connections to the food industry.
