The retail chain has now rolled out their own version of the smartphone based transaction method.
The Kohl’s Pay mobile payments platform has launched, representing the latest in a growing retail trend. Large retailers are, to an increasing degree, stepping into the mobile wallet market. This is creating a market with even greater competition for Android Pay, Apple Pay and Samsung Pay. Those tech giants have all been battling for dominance.
The Kohl’s Pay rollout has added another independent alternative to those wallet options.
The Kohl’s Pay mobile payments platform is available for customers to use within the department stores. This not only allows consumers to pay for their purchases, but it has also been integrated with their rewards and loyalty programs. In this way, the mobile app allows for collection and redemption of the reward and loyalty program benefits. At the same time, it works as a digital wallet for the payment method being used for the purchase itself.
The retailer announced that the Kohl’s Pay Mobile payments service is now available across the country.
Kohl’s Pay’s existence is not a surprise to many as the company had previously announced its intentions to expand its previous mobile wallet. The previous version had allowed consumers to collect rewards and promotions and save their payment data. This latest nationwide move has expanded the features and functions of the mobile payments app.
The new app comes at a time when many other large retailers are taking similar steps with mobile wallets and payments. For example, CVS and Walmart have both recently enhanced their smartphone applications to include comparable changes. These solutions are generating greater appeal among retailers seeking to draw customers who are increasingly comfortable in using smartphones for payments.
Moreover, by implementing their own proprietary mobile wallets, retailers may make themselves into the convenient choice for consumers who prefer this payment method.
What makes the Kohl’s Pay mobile payments platform different is that customers can’t add their credit cards and debit cards to their digital wallet. Instead, the Kohl’s Charge private label card is the only one that can be used in conjunction with the app.
