Mobile games becoming more than simple entertainment pieces
Mobile games have become a significant part of the lives of consumers around the world, as well as that of the game industry as a whole. Games have been growing as more than simple entertainment pieces for some time and are beginning to become effective marketing and networking tools for a variety of industries. The Global Gaming Initiative believes that mobile games can be used for much more than just entertainment and envisions a future where these games have a powerful social impact.
Company seeks to leverage mobile games to support charities around the world
Global Gaming Initiative is a developer of mobile games, having released its first title in early 2012. While the company does have its roots in game development, it has a much more ambitious view of mobile games. The Global Gaming Initiative strives to connect gamers with charities around the world, essentially turning mobile games into platforms where these charities can be discovered. Global Gaming Initiative plans to release the first mobile games associated with charities in June. Half of the revenue that these games produce will be directed to the charities they are meant to support.
Gamers show strong interest in charitable work
Global Gaming Initiative is a for-profit company that fashions itself as a game publisher rather than a developer. Elizabeth Sarquis, CEO and founder of Global Gaming Initiative, believes that mobile games could be an effective way to support charities and promote generosity among gamers, a demographic that has shown a strong favor for charities in the past. Gamers have proven to be enthusiastic when it comes to matters of charity, throwing their considerable support behind initiatives that they care about. Such was the case when John “Totalbiscuit” Bain, a popular YouTube commentator focused on gaming, campaigned to support Charity: Water through King of the Web, a web-based popularity contest in 2011. Through this contest, Bain succeeded in raising a substantial sum of money for his chosen charity, the entirety of which went directly to this charity.
Tapping the generosity of gamers may be a boon for charities
Tapping into the charitable nature of gamers may be an effective business model. Sarquis is interested in Global Gaming Initiative generating a profit, but is also eager to help support charitable causes through mobile games. This approach to gaming may end up being a powerful boon for the charities that manage to attract support through Global Gaming Initiative.
