The hot mobile commerce application has linked up with the hit celebrity’s game for a whole new experience.
The popular m-commerce mobile apps from Spring and from Kim Kardashian have now joined together to help to provide an improved overall experience that will result in considerable growth to the user base of both applications.
The Spring and Kim Kardashian: Hollywood applications let users use a game experience to enjoy fashion.
The combined mobile apps will provide users with a virtual boutique inside the game that will allow Spring to place the name of its products in front of the tens of millions of players of Kim Kardashian: Hollywood. That game app now allows user to be able to clothe their avatars in the items available at Spring. Players can choose items from among 12 different brands carried by Spring, such as Clare Vivier and Jonathan Simkhai.
Links are embedded within the combined mobile apps to encourage players to download and then shop.
In that way, one of the Kim Kardashian: Hollywood mobile game players will be able to dress their avatar, click on a link to download the Spring app, and then shop for the types of items they saw while they were creating an outfit for their avatar.
This isn’t the first time Kardashian’s game app has played host to another company’s experience. In fact, top designers Olivier Rousteing and Karl Lagerfeld have both used the mobile application to promote some of their own collections. That said, this relationship with Spring does represent the first time the game has been used to sell several brands simultaneously in order to be able to boost visibility in front of a broader and younger demographic as it steps into its second year.
First launched in 2014, Spring has seen a tremendous growth through its mobile apps and is now selling products in the clothing, accessory, beauty and home categories from several different brands. The interface offered by the application is comparable to that of Instagram, as it offers a feed of images from various brands which have been selected to appeal to the interests identified by the user him/herself.
The entertainer is now the latest celebrity to attach her name to an application through Glu Mobile.
Britney Spears is now joining a number of other hot celebrities in working with Glu Mobile in order to add her name to a mobile game app that has the potential to be highly popular among device users.
Among the other big names that have released mobile games from the developer is Kim Kardashian West.
The TV star had released her mobile game app a few months ago and now the musician is joining that elite club. The chairperson at Glu Mobile, Niccolo de Masi, stated that “I am thrilled to add Grammy Award-winning legend Britney Spears to Glu’s growing list of partners, as we continue to expand our celebrity gaming platform.” De Masi also went on to say that the company predicts that the title will become very popular among the “nearly 90 million multi-generational social followers” of Britney Spears around the world.
This mobile game app announcement also follows the launches of applications from other big celeb names.
Kim Kardashian West, who released “Kim Kardashian” Hollywood” with a tremendous success that brought in $1.6 million within the first five days that it was released. Since then, Kendall and Kylie Jenner, and Katy Perry have also revealed that they have intentions to put out mobile apps and games that they hope will reflect the successes of the previous Glu Mobile releases.
This news also followed a much less positive announcement that the headlines have seen about Britney Spears. While she did just finish announcing the unveiling of a new single called “Pretty Girls” along with Iggy Azalea, what was much less pleasant was the injury that she sustained to her ankle while she was performing on a Las Vegas stage. The star has since expressed that she is “OK” but at the same time, she was required to take a break and postpone two scheduled performances due to that injury.
On Twitter, Britney Spears posted that it “Breaks my heart to share this news. After hurting my ankle last night my doctor has advised me not to perform this weekend #Heartbroken”. Certainly, announcing her upcoming mobile game app is much more welcome news to the performer.
