Tag: jc penny mobile commerce

Keynote Systems has watched this considerable improvement but believes that the retailer could do better.

Since the start of the year, J.C. Penney has seen a considerable upswing in the movement of its mcommerce website on the Keynote Mobile Commerce Performance Index, having added icing to the cake when it made its way into the top ten spot last week.

In the week ending on January 27, the retailer leapt upward by five places.

That week, Keynote ranked J.C. Penney in the tenth spot. This is a considerable improvement over its rank at 21st, which it held at the start of the month. It also helps to show the difference that the department store chain has made to its mcommerce site in order to improve its overall performance. It has been implementing a range of different improvements to the website in order to provide consumers with an improved overall experience and better its score on the index.

The company made significant improvements to its mcommerce site in two critical areas.

These areas were in its successful load time, and in the percentage of times that it was able to fully load successfully. In the most recent week that Keynote issued its ranks, it reported that the J.C. Penney mcommerce homepage was able to load successfully 99.5 percent of the time. The week before, its percentage of successful loads was 99.24.

Furthermore, the retailer was also able to shrink the amount of time that it took to be able to successfully and fully load the homepage. Last week’s average loading time was 9.25 seconds, which was measurably lower than its 9.31 seconds average from the week before that.

While this represents a tremendous improvement in the performance and rank at J.C. Penney’s mcommerce site, the Keynote Systems report did make a number of suggestions that would allow the retailer to jump its rank up to the top 5 positions. They said that the primary focus should be the speed at which the homepage was loading, as its other top ten sites all have a completed successful load speed average that is between 2 and 3 seconds less than the retailer’s most recent achievement.

JC Penny moving up the mobile commerce ladder

The retail industry has come to embrace mobile commerce and several of the largest retailers have been seeing major gains from doing so. J.C. Penny is one such company. Over the past several months, the company has been introducing new mobile commerce services and updating its e-commerce site to become more accommodating of mobile consumers. The retailer has been working its way up the Keynote Mobile Commerce Performance Index, which tracks the m-commerce performance of various companies.

Improvements to e-commerce site boost momentum behind retailer

J.C. Penny has been steadily moving up the index over the past several months due to the success it has been seeing in its various mobile commerce ventures. The retailer has been making improvements to its e-commerce site to improve the site’s load times. Load times are a very important, yet widely ignore aspect of m-commerce in the retail industry. During the 2012 holiday season, retailers were targeted by harsh criticism for the slow load times of their e-commerce sites. Slow load times translated into loss of mobile transactions.

JC Penny breaks into top-10 ranking in terms of mobile commerce

The retailer has broken into the top-10 companies ranked by the Mobile Commerce Performance Index. Office Depot holds the top rank in the index, thanks to the company’s ambitious mobile commerce ventures and the attention it has paid to providing an enjoyable experience through its e-commerce site. J.C. Penny will have to continue making improvements to its own site in order to continue climbing the index.

Retail industry to continue embracing mobile commerce

Mobile commerce has become a very strong force in the retail industry. Early last year, retailers were leery of m-commerce, unconvinced of the prospects that the trend represented. Despite some caution, retailers embraced mobile commerce for the holiday season, and saw mobile transactions far exceed what they had been expecting. Indeed, mobile commerce helped make the 2012 holiday season significantly more prosperous than that of the previous year.