Keynote Systems has watched this considerable improvement but believes that the retailer could do better.
Since the start of the year, J.C. Penney has seen a considerable upswing in the movement of its mcommerce website on the Keynote Mobile Commerce Performance Index, having added icing to the cake when it made its way into the top ten spot last week.
In the week ending on January 27, the retailer leapt upward by five places.
That week, Keynote ranked J.C. Penney in the tenth spot. This is a considerable improvement over its rank at 21st, which it held at the start of the month. It also helps to show the difference that the department store chain has made to its mcommerce site in order to improve its overall performance. It has been implementing a range of different improvements to the website in order to provide consumers with an improved overall experience and better its score on the index.
The company made significant improvements to its mcommerce site in two critical areas.
These areas were in its successful load time, and in the percentage of times that it was able to fully load successfully. In the most recent week that Keynote issued its ranks, it reported that the J.C. Penney mcommerce homepage was able to load successfully 99.5 percent of the time. The week before, its percentage of successful loads was 99.24.
Furthermore, the retailer was also able to shrink the amount of time that it took to be able to successfully and fully load the homepage. Last week’s average loading time was 9.25 seconds, which was measurably lower than its 9.31 seconds average from the week before that.
While this represents a tremendous improvement in the performance and rank at J.C. Penney’s mcommerce site, the Keynote Systems report did make a number of suggestions that would allow the retailer to jump its rank up to the top 5 positions. They said that the primary focus should be the speed at which the homepage was loading, as its other top ten sites all have a completed successful load speed average that is between 2 and 3 seconds less than the retailer’s most recent achievement.
