Tag: iphone mobile payments

Formerly loyal customers are switching brands with each new service and product unveiling.

As the device battle rages on between Apple and Samsung, the mobile payments market is becoming a central battleground for the device manufacturers, as they pull out all the stops to draw consumers to not only their iPhones and Galaxies, but to their smartphone wallets, too.

Though iPhones are generally considered the industry head, it is Samsung that is leading the way.

The Korean electronics company features a broad range of Galaxy devices, available at different price points. This has made it the global leader with a recently reported market share of 29 percent in the 2012 fourth quarter. This is a massive increase over 2010’s market share, which was 8 percent. Apple is holding steady with a market share of 21.8 percent as of the same period of time.

As the two companies battle over device sales, mobile payments have also become an area for competition.

At the moment, these two companies appear to be each others’ greatest competitive threat both in device sales and mobile payments use. The primary battle is to be able to keep up with the latest in innovation, or it will be very easy to fall behind. This has also involved a number of attacks from within the companies.

For instance, on the day before the Samsung Galaxy 4S was unveiled, Phil Schiller, the chief marketing officer at Apple, gave one of his very rare interviews to the media, in which he openly criticized the “fragmented” software at Android, and on the Samsung devices, themselves.

This type of battle is expected to become even more fierce, say analysts, as the saturation point of the smartphone marketplace, and now the mobile payments market, approaches. This will mean that the growth of the companies will be driven primarily by stealing customers from one another, as opposed to trying to find customers that have not yet been reached.

That said, as much as Apple can criticize, author Clyde Prestowitz (of “Three Billion New Capitalists: The Great Shift of Wealth and Power to the East” fame), pointed out that in both device sales and mobile payments, “Samsung is very dangerous for Apple”.

This new service is geared toward companies that receive funds through traditional paper checks.

WePay, a startup located in Palo Alto, California, has just announced that it is taking its first steps into the mobile payments marketplace by using its technology to help to replace paper checks.

The first app from the company was released last week and is designed for use by iOS only.

Though the company had previously provided online services, this app opens it up to mobile payments on iPhones and iPads. The application allows both the owners and employees of small sized businesses to be able to process credit card transactions and create invoices through their tablets and smartphones.

Though this may sound similar to other mobile payments services, it does stand out in some ways.

According to the CEO of WePay, Bill Clerico, though it may sound as though it is somewhat like Square or GoPayments, it is unlike them because it does not use an external credit card reading devices in order to make the transactions faster to process. Instead, the digits of the cards will be entered into this system the “old fashioned” way, but using a numeric keypad to type them in.

Clerico explained that “If you’re running a food truck or something where you have hundreds of customers a day, there is no way you’re going to use our app,” however he did go on to say that the app is not aimed at those customers. Instead, it is meant for businesses that employ 10 or fewer people, and whose transactions are primarily made up of checks. He explained that “I think our biggest competitor is paper.”

Clerico also added that when all is said and done, this mobile payments app means that small businesses can process transactions in a number of different ways, and this will help to keep them all in one place. He believes that this is an important step for the company, as smartphones and tablets are becoming increasingly important for processing, and desktops are losing importance in this area. He feels that the niche that his company has found will help to secure its position in the “noisy” market.